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The Fit For Profit (FFP) Team

Ric IsaacRic Isaac is one of the Australia's most acclaimed fitness industry experts. As a Director of Fit For Profit, Ric is passionate about helping Fitness Professionals realise their potential as business owners and achieve their fitness business goals and dreams. Ric's coaching and mentoring role assists his clients in implementing the tools and resources that he provides. Ric is committed to providing Fitness Professionals with a complete package so that they can have the success that he has enjoyed with his current Fitness Business.

Ric Isaac is a Sports Scientist (BSc.) and accredited Exercise Physiologist. He is a valued member of the Australian Association of Sports Scientists and a past President of the Sports Science Association. He is a past lecturer in Nutrition at Fremantle T.A.F.E. After attaining his degree, Ric worked as a fitness consultant and personal trainer at various gyms and leisure centers. He has been a trainer for WAFL/AFL umpires and has a level one sports trainer’s accreditation. He also has diplomas in massage and reflexology and is a qualified Yoga instructor. Ric currently runs his own fat loss and fitness clinic in Fremantle, Western Australia.

Ric is a most sought after Professional Speaker who is a member of the National Speakers Association of Australia and won the prestigious “Outstanding New Speaker of the Year Award” in 2006 with this organization. He has wowed and dazzled audiences both Corporate and Community all around Australia. He has presented to over 100 companies over the last 3 years including the Water Corporation of Perth, Hubb Financial Corporation (Sydney), Weight Watchers Federation, Worldwide Salon Marketing (Brisbane), Aussie Masters of Success (Sydney, Brisbane, Melbourne), The Karrakata Club, Magnetic Marketing (Melbourne), Neways International and the Fat Explosion (Burswood).

Ric is the Author of the national bestseller ‘Don’t Diet! Fat Loss and Fitness The Isaac Way’ and has appeared on Australia’s top rating current affairs shows Today Tonight and A Current Affair 3 times each. His articles and interviews have been printed in the West Australian Newspaper, the Alinta Gas Newsletter, the Fremantle Herald, The Fremantle/Cockburn Gazette, The Northwest Times and numerous others. Radio stations who have interviewed Ric include ABC National, 6PR, Queensland ABC, Canberra Radio, Albany ABC, Bunbury ABC, Kimberley Radio, Curtin Radio, RTR, Radio Fremantle and Geraldton Regional Radio.

Ric is passionate about Health, Fitness and Anti-Ageing. His Scientific knowledge, Practical Experience, Humor and Compassion is a unique and compelling combination. He has helped thousands of people to lose weight forever right across Australia from 14 year olds to Federal MP’s. Ric is recognized nationally as Australia’s controversial Weight Loss and Anti-Aging Guru.


Andre Sauer Andre Sauer holds a Bachelor of Commerce (Major in Management/International Marketing) and has spent many years working in corporate positions in Germany, China, Malaysia and Australia. He is an accomplished manager of multi-million dollar businesses and has created and implemented sales and management programs for many organisations. He is passionate about helping small businesses grow and become successful in today’s market envrionments.



Personal Trainer Marketing Australia Eric Ruth has served the fitness industry since 1998 as a direct marketing and copywriting expert. He’s been a featured presenter at the Fitness Together Annual Convention, Phil Kaplan’s Forum (twice) and Susan Block-Vezina’s Fitness By Phone® Convention.

He’s the writer of the ‘Icing The Cake’ letter, which is responsible for bringing in more new personal training clients (and more profits for the fit-pros using it) than any other letter ever written.

Here’s What Respected Individuals In the Industry Say About Eric:


President and CEO of Fitness Together Franchise Corporation, Rick Sikorski: “We evaluated many marketing consultants and realized you are the best. Too many fitness professionals spend time and energy on their fitness skills and neglect the key element of marketing. They need your help. For any personal trainer who truly wants to grow their business, Eric Ruth’s Marketing Systems are a must. On behalf of myself and our hundreds of franchisees, a sincere thank you for all you have done for us.”

Forrest Walden (one of America’s most successful person training studio owners): “Eric Ruth helped me generate over $250,000 a month in personal training revenues through his proprietary direct marketing approach. If you are looking for more clients, Eric’s your man!”

Phil Kaplan: “Eric Ruth is by far the best direct response marketer and copywriter in the fitness industry.”

Alwyn Cosgrove: "I don't care what degrees you have, what certifications you have or how many A-list celebrities you train. To succeed as a personal trainer in today's world you need to have a BUSINESS education. You are either learning those skills from Eric Ruth or you are getting passed by."


Personal Trainer Marketing AustraliaSean Greeley is former personal trainer (recognized as one of America’s 10 Best) and multiple studio owner serving over 650 clients, Sean quickly built his successful fitness business by creating highly effective marketing, sales and management SYSTEMS. Eric refers to him as ‘the big brain’ and his rapid emergence as the premier fitness business optimization consultant, coach and trainer in the industry attests to his ability to quickly analyze, synthesize and systemize information, processes, procedures and operations.

A former professional athlete and cancer survivor, Sean brings a uniquely aggressive, ‘seize the day’ attitude and enthusiasm to everything he does. Sean teamed up with Eric to launch NPE in 2006 and is the driving force behind its rapid growth, serving over 1,000 fitness business owners. Sean is the creator of the DUPLICATOR™ Fitness Business Management System and the AUTO-CLOSER™ Advanced Personal Training Sales System - the two most revolutionary, consistently productive fitness business-building tools available in the industry.




67 Fitness Business Owners Reveal The Strategies, Systems And Secrets To Their Extraordinary Success Transforming Fitness PASSION Into Fast Fitness PROFITS!

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