Act!

Regardless of what kind of fitness business you own, there is one ‘best
practice’ that guarantees your success more than any other…

“The Money’s In The List”

You know it’s true because you’ve heard it from dozens of different sources, over and over again. The problem is you don’t have a simple, automated system for consistently
communicating, both online and offline, with your list of active and inactive clients, prospects, strategic allies, media contacts and sphere of influence – your own personal marketplace – so you can build, nurture and cultivate relationships…and get at the money!

That problem ends now!

Introducing Your Fitness Marketing
COMMAND CENTRE

From: Ric Isaac

Dear Fitness Professional,

I felt like John McEnroe yelling at the referee…

"You can NOT be serious!"

That’s what I shouted when she told me how she was ‘managing’ her
single most valuable and important fitness business asset.

If I wasn't almost shocked into disbelief, I would have laughed. Because it was so absurd.

But what I've unfortunately come to realize is how absurdly common this problem is among fitness professionals.

Are You, Too, Making This Grave,
Business-Killing Mistake?

A few months ago, I was doing a telephone consultation with a studio owner who had invested her life savings (and mortgaged her home) to open her personal training studio.

She had 48 clients and was in the black one month (barely), and in the red the next.

She was rightfully concerned and desperately seeking help and guidance.

I asked her how she managed her client and prospect list, and how she leveraged it. She didn't understand the question. So I asked her a different way...

"Do you have the names, addresses, phone numbers and other pertinent information on your clients and prospects in some form of database that allows you to consistently, systematically and automatically communicate with them, in a personalised format, via regular mail, email and telephone?"

Her response...

"Ummm, well, I have most of my clients in an excel spreadsheet. I have email addresses for some of them, too. But I mainly just use my day-timer to store that kind of information. I have some names of leads that came into the studio but never bought anything in a drawer here in my office. I don't send out anything through the mail, but I do email my clients from time to time."

And that's when I exploded...

"You can NOT be serious!" I shouted. "How can you neglect your client communication like that? And how can you expect to convert any leads if you don't follow-up with them?"

Now, I'll admit, she was an extreme case. Most fitness business owners are not THAT bad. But everyone we speak with is sorely lacking a rock-solid automated fitness marketing database management SYSTEM.

A system that:

• Maximises client "stick" (so clients are properly educated and 'WOWed' by what you do)

• Maximises client referral and testimonial generation

• Maximises cross-sell, up-sell and re-sell opportunities (many of our Members consistently produce cash-flow surges of $70,000 - $200,000 in one month, once every year using our proprietary 'Raising The Rates' letter sequence)

• Maximises client lifetime value (the biggest secret to your net profit explosion).

• Automates and sends out sequenced, linked, integrated and personalized multi-media new client acquisition marketing campaigns, and internal follow-up conversion campaigns to leads.

• THE system that takes you from a frantic state of “how can I get more business now,” to a calm, cool and confident FITNESS MARKETER with apipeline crammed full of hot, ready-to-buy leads.

The System We Recommend

I grew my personal training business to over 200 clients using the ACT! Database Management System.

It's dirt cheap by comparison to other solutions, much more intuitive and easy-to-use, and seamlessly integrates with a powerful email program called SwiftPage, allowing you to broadcast personalised email newsletters and other communications to your entire list, segmenting clients and prospects by any number of different criteria (another HUGE secret to maximising response and profits).

Plus...

• You can use ACT! and SwiftPage to manage sequential, multi-media marketing (email, regular mail, phone, even voice broadcast and fax if you like).

• It tracks every single communication with every single person and tells you what to do and when (so you can use our timed, linked, multi-step letter sequences with precision).

• It centralises and organises critical client and prospect contact and personal info (such as birthday, spouse/kids names, hobbies, etc.) so you can reach out with specific offers at specific times.

• ACT! lets you manage, grow and maximise the opportunities from ALL your relationships with consistent, systematic communications. It can and should also be used to nurture and cultivate strategic alliance and media relationships (radio, TV, newspaper, etc.).

• ACT! prioritises your work so you don't miss deadlines, get frazzled and overwhelmed. Yes, it's a personal productivity management system as well!

• ACT! delivers detailed reports allowing you to analyse and track what's working and kill what's not (one of the true secrets to effective marketing).

ACT! is your fitness marketing
COMMAND CENTRE

This system is so vital to controlling, managing and growing your business that NPE brought together a team of experts to teach fitness professionals how to use ACT via four 90-minute live webinars.

They took two groups through the classes last year. Their comments are a little further down on this page. All classes are recorded on DVD and are packaged into the ACT! Fitness Marketing Database Management System.

I can't encourage you strongly enough to get this system right now because when you get serious about managing your communications and relationship building, you get serious about profit generation.

Here's just a small taste of what you'll be able to do with this system:

• Turn your clients into hyper-responsives by consistently programming
them to pay attention to your marketing, respond and buy.

• Give your clients more of what they want. Remember, it's your responsibility to meet ALL their health and fitness needs - to help them realise their full potential - and you can't do that unless you're communicating with them regularly, automatically and systematically.

• Maximise the lifetime value of your clients (this is what separates a 'so-so' business from a highly profitable one).

• Generate revenue NOT tied to your time - get real leverage!

• Nurture and cultivate your Sphere Of Influence (everyone who knows you or knows of you - all your active and inactive clients, prospects, strategic allies, and media contacts) so they buy, comply and refer.

• Totally de-commoditise your business by consistently communicating what makes you unique and superior, and dominating your own personal marketplace (your SOI) so you're never, ever competing on price.

• Systemise your entire marketing machine (both internal and external) and run the whole thing through your ACT command centre.

• And a whole lot more...like how to finally get your prospect and client lists organized and manageable so you can actually use them to grow your business...and get at the money!
In addition to getting the complete ACT! Fitness Marketing Database Management System, if you’re one of the first 20 to order, you also get three complete fitness marketing campaigns to use immediately:

1. Old client reactivation campaign – now you’ll have the done-for-you, ready-to-use tools for resuscitating dead clients and bringing them back to life! It’s immensely more profitable (and ridiculously easy) to reactivate past clients...because they already know, like and trust you...than it is to always be chasing new clients.

2. Referral campaign – what’s it worth to you to have a tested and proven referral marketing campaign? Referrals are the single most valuable ‘gift’ anyone can give your business, and the ultimate sign of trust. Now you can ‘program’ your entire sphere of influence to refer to you regularly and often!

3. New service offering campaign – this powerful campaign is geared towards introducing a new service or product to your sphere of influence. It could be nutrition products or services, it could be group training, it could be tanning or pilates or spinning...anything. When used for nutrition, this campaign generated a whopping 43% response!

Look, no REAL business can be effective without a potent database management system. Not one. If you want to really get serious about ‘getting at the money’ with integrated, sequential, multi-media marketing (you know...the kind that works), then this is the way.

But this may be your one and only opportunity to get the ACT! Fitness Marketing Database Management System with all three done-for-you fitness marketing campaigns. So order right now.

After we reach 20 sales, this special offer comes off the table, so jump on this pronto if you want in. Because the REAL money's in your list - but you're not getting at it the way you should be.

Simply by contacting your sphere of influence more frequently - nurturing and cultivating them - you can grow your business substantially and quickly.

Are You Neglecting The “Acres of Diamonds”
In Your Own Back Yard?

Everyone is focusing their marketing efforts outward, chasing new clients externally...when all the clients you need are right in your own backyard. But in order to mine the "acres of diamonds" in your own backyard, you must have a SYSTEM for doing so.

An integrated marketing system that allows you to tap into your offline mailing list, online mailing list, voice broadcast (if you choose to use it - which I recommend), fax, websites, etc. all from one centralised location...

Your Fitness Marketing Command Centre!

That's what the ACT! Fitness Marketing Database Management System gives you. It's a super-powerful database/contact management software application. And it's absolutely brilliant!

But without coaching and training, the learning curve is steep! Because ACT! is software - and that means you've got to learn how to use it. So what are your options?

1. You can buy a couple books (ACT! For Dummies is good) and then try to figure it out for yourself. That's the cheapest way, but it's also the longest, toughest slog.

2. You can hire an ACT! Certified Consultant to come out to your office and set you up. That's the most expensive way, at least a couple grand or so.

3. Or you can grab the ACT! Fitness Marketing Database System. You get all four 90-minute classes taught by our very own ACT! Certified Consultant, Ken Anderson, recorded on DVD.

That's a total of six hours of instruction (most ACT! Certified Consultants charge a minimum of $225/hour so that's a $1,350 value)...

PLUS you get:

• 4 Implementation coaching classes with myself and Andre, during which we will go through the DVD lessons and answer your questions and give you tips on how to get your system up and running even faster ($500 value)

• A quick study guide tip sheet ($59 value) to use as a reference manual

• The ACT! lesson plan our Certified Consultant will walk you through on the DVDs - this plan has been specifically designed for fitness professionals so you can learn precisely what you need to know to get rolling immediately, making money immediately ($200 value)

• All four classes recorded on DVD to learn from and sharpen your skills - or use the recordings to train your assistant ($500 value)

• And if you’re one of the first 20 to order, you also get three (3) complete, ready-to-use fitness marketing campaigns that are tested and proven to work - the whole point is to get you using the software to make more money, so we won't just teach you the software, we'll give you three complete campaigns you can roll out instantly! ($1000 value)

That's $3,609 worth of training and tools you get (not to mention the confidence and skill to roll out campaign after campaign). But you don’t have to pay anywhere near that much.

Now, for about what it would cost you just to buy hire a trainer for ONE hour and buy the ACT! For Dummies book - and the TIME and struggle to learn ACT! on your own - you can get everything listed above just by clicking here now.

NPE offered this ACT! training class series to fitness professionals before and it was a HUGE hit! Here's what attendees say about it:

"Excellent. I really need this as I am not good at organization. Business good, but this will help take me to a new level. Thanks!" Douglas Dienelt, Fitness Together

"This was one killer, tangible, real-world instructional system for how to utilize ACT to be dramatically more effective and efficient at the same time. This is a ‘must’ for fitness pros who want to lead the pack. Thank you." Doug Jackson, Personal Fitness Advantage

"This has jump started me into using the software. Outstanding." Forrest Walden, Fitness Together

"Extremely valuable information was presented by Eric, Sean and Ken. Everything was first-class and highly professional. I'm looking forward to mining my acres of diamonds!" Brian Calkins, Brian Calkins Fitness

“The classes were valuable for me for several reasons. The first is that I tend to avoid the computer if I can. This class has given me an easy way to computerize my client list so that it is easily accessible and actually usable. That is of great value to me. An equally (or more) valuable reason is that I have hated marketing and I have not wanted to "bug" or annoy my clients. I have equated marketing to current clients with seeming to be out to get their money (and not being concerned for them). Now I understand that marketing to them is a good thing and that it actually helps them as well as me. Please keep preaching that marketing to current clients is doing them a favor. And you're right, I look forward to getting your emails, Eric. I trust you and know from past experience that you have good information and products. Thanks for a great, eye-opening series of classes!" Susan Black

"ACT! is a great tool in pulling all of the pieces of a training business together. I think it was an ingenious idea to bring this information to this fitness professional community." Eric D'Agati

"I feel I can double my income without adding more teaching hrs 8am-2pm by adding clients to fill in for traveling clients and creating passive income. THANK YOU SO MUCH!" Jann Prince

"Thanks alot for all the great information. I won't be opening my Fitness Together Studio until early March (aprox. 2 months away), but ACT and the information you have provided are already helping me track prospective clients and all of my interactions with them. I also greatly appreciated the info on internal marketing, which is already changing my vision of how I will market and the services I will provide down the line. Thanks!" Owen Evans, Fitness Together

"Your ideas were really great and very doable. I feel like I have some very good information to move me along my goal of really reaching out and touching my present and future clients. Thanks so much!" Regina Cunningham

"The class was great can't wait to get start using in my bussness.I can see it being a huge time saver and helping my personal training bussness grow." David Dubail, Dubail Fitness

"I would recommend the class to any trainer who wants to learn how to use their list the right way." John Piacentino

"I thought the class was great. I liked being able to ask questions as the class progressed. Thank you." Angela Strickland

"Especially liked and benefitted from the classes. I will be using ACT and the email system. Both are very powerful and together will really add so much to my marketing efforts and my business. I have used the reactivation campaign twice already with success." Mary Pearsall

"Great stuff...Looking forward to maximizing ACT's use. Definitely got my money's worth and then some." Fernando Paredes

"Everyone was outstanding and on time. Great job!" Coach R.B. Berry, Dare To Be Fit

Here's What's Included In The ACT!
Fitness Marketing Database Management System

DVD #1: 90 minutes - Our ACT! Certified Consultant will get you off to a fast start. Ken shows you precisely what you need to know to begin using ACT! on this DVD. You'll be working in the system as he teaches it to you. This is the fastest and easiest way to learn. And Ken has developed the curriculum specifically to fit your needs as a Fitness Professional.

DVD #2: 90 minutes - Ken continues with the ACT! Fast Start for Fitness Professionals curriculum and you'll also discover how to seamlessly integrate ACT! with direct mail and e-mail templates so you're not just leveraging your (regular) mail lists, but also your email. This is where ACT! starts to become your marketing machine!

DVD #3: 90 minutes - Ken walks you through ‘customisation’ of your ACT system, so you can go beyond the basics and learn how to seamlessly fit ACT! around everything you’re already doing. Need custom fields, custom layout and design? No problem - we’ve got you covered here.

DVD #4: 90 minutes – Here’s where you discover how to take BIG e-mail marketing campaigns to the next level with a simple ‘bolt-on’ program for ACT! called SwiftPage E-mail. This is your ‘big-cannon’ for launching e-mail marketing newsletters and campaigns to lists of 500, 1000 and more. HOT!

4 Weekly Implementation Coaching Classes – during these calls we will go through the DVD lessons and answer all your question and give you the support you need to get your ACT! system up and running in no time.

Plus These FAST ACTION Bonuses!

FAST ACTION BONUS #1: BEST PRACTICES BONUS!!! If you’re one of the first 20 to take advantage of this risk-free offer, you also receive TWO FREE MONTHS of access to our FFP Membership website. On the site, you can interact with other ACT! students and graduates on our ‘best practices’ Forum. You can ask questions of me, Andre, Alan and your peers – you can keep ‘sharpening the saw’ by staying engaged and motivated. If you need help or have questions, this is the place to go.

I’ll also give you two free months of our Aussie Gold Fitness Marketing Newsletter and GOLD Success CD of the month containing interviews with fitness professionals who are achieving excellence in their business and really doing extraordinary things. Now you can learn from your peers and model their success.

And the newsletter is jam-packed with fitness marketing exhibits, examples and case studies plus strategic and tactical fitness marketing secrets from the boys at NPE. This is our Flagship FFP product that hundreds of fitness professionals pay $47/month to receive. You get two months free, then your subscription continues at just $47 per month thereafter. You can cancel anytime with just a simple email or phone call (but you won't want to once you see how good this Membership is). If you are already a FFP Member, you will not be charged again for this Membership.

FAST ACTION BONUS #2: All Three Done-For-You Fitness Marketing Campaigns – You get the Client Reactivation Campaign, Referral Marketing Campaign and New Service Offering Campaign, ready to plug into ACT! and fire out to your sphere of influence immediately, so you can immediately start getting at the money in your list! But these special bonuses are ONLY available to the first 20 to order now.

And you get everything with our FFP...

500% R.O.I. MONEY BACK GUARANTEE!

Watch the ACT! DVDs and put the software to use in your business by rolling out the done-for-you marketing campaigns and we guarantee you will earn a minimum of 500% return on your investment in the Fitness Marketing Database Management System within your first 90 days!

But if you’re not happy for any reason, or no reason at all, simply return the system to us any time within the first 12 months for a complete, no-questions-asked refund (less shipping).

And even if you request a refund, you get to keep all three done-for-you marketing campaigns as our gift!

By now you should understand that my goal is to simply get our customers to USE what we give them. There is no question, not one shred of doubt that what we provide does actually work. We have far too much proof to support everything we say - far too many other fitness professionals using our systems and tools to produce remarkable results... every day.

If you follow our lead and do as we ask you to do, you will enjoy the same massive results they are! It’s all about using this preeminent…

Fitness Marketing ‘Best Practice’

Regardless of what kind of fitness business you own, this is the one ‘best practice’ that guarantees your success more than any other.

Because the fitness business is a RELATIONSHIP BUSINESS. And the only way to establish, nurture and cultivate relationships... is with effective, consistent, valuable COMMUNICATION.

Make no mistake, your competitors are gunning for your clients. And there’s just one way to put an iron cage around them and protect your clients from poachers and wolves…

There’s just one way to consistently re-establish and remind your sphere of influence of the immense value you provide…

There’s just one way to leverage your expertise, your knowledge, your passion and your personality…

And there’s just one way to effectively program your sphere of influence to buy, comply and refer…

You must communicate with them, and market to them regularly, consistently and authoritatively.

Because consistent communication and consistent marketing…

BREEDS BUYING BEHAVIOR,
REFERRALS AND LOYALTY!

Now that it’s clear just how vital having a fitness marketing command and communications centre like this is to your business, I’m sure you’re interested in knowing…

What’s The Investment?

The ACT! Fitness Marketing Database Management System, including 4 weekly implementation classes, the ACT! study guide, 6 hours of DVD instruction, ACT! implementation curriculum designed specifically for fitness professionals, and access to the FFP Membership site ACT! best practices forum is all yours for just $397.

And if you order right now, before we hit our 20th customer, you’ll also receive two free months of FFP Membership (including access to our ACT! best practices forum) and all three complete, ready-to-use, done-for-you fitness marketing campaigns created by NPE as a special bonus:

1. Client Reactivation Campaign
2. Referral Marketing Campaign
3. New Service Offering Campaign

This way you can immediately put this system to work, immediately recover your investment, and immediately begin getting at the money in your list!

That's the deal. It's just about as special and unique as I can make it - and I'm done talking about it. I don't just think this is a good deal...I KNOW it's the best deal possible for any SERIOUS fitness professional who wants to EXPLODE their business FAST!

So Here's What To Do Now...

YES, Ric! I'd be crazy not to take you up on this incredible offer! Give me the ACT! Fitness Marketing Database System 4-DVD set NOW so I can start making even bigger fitness marketing profits FASTER! I’m ordering immediately so I can get two months of FFP Membership free plus all three done-for-me marketing campaigns as a bonus. I understand the investment is just $397 and that I am completely protected by your 500% R.O.I. Money Back Guarantee of performance!

To your fitness marketing success,

P.S. Remember, there is no tremendous upside reward without investment in yourself and a little downside risk. But I'm taking ALL the risk on my shoulders. Heck, I built my 200 personal training client business using ACT!

And don't forget - you're not alone in this. You get access to the FFP Membership site ACT! Forum where students and grads exchange best practices and help each other move forward quickly!

You know the only wise thing left to do is click here right now so you can get the bonus done-for-you marketing campaigns and start getting at the money in your list starting now: YES! Count Me In!

Prefer to Order By Phone?
No problem!
Call 1300 85 20 40
Monday - Friday 8-5pm WST.