Fitness Marketing Coaches in Australia
Fitness marketing coaches in Australia work hard to help their coaches and trainers build their businesses. Most fitness professionals become so focused on the health of their clients they forget to focus on the health of their business. Any successful fitness marketing campaign should include time each day for recruitment and retention of members.Face to Face Old-Style
In order to build a healthy business in the Australian fitness market a trainer or club owner needs to spend as much, or more, time developing strategies and a marketing campaign that bring people to his club. This can involve unique advertising methods and word of mouth advertising. Some of the best tips from top fitness marketing coaches in Australia are outlined below.
With the advent of the internet many business owners have forgotten how important it is to actually get out and meet people. The old school style of networking still works and will bring in plenty of new clients.
Wherever you are, even at the bank or the car wash, talk to people about what your do. It is easy to start conversations if you first ask someone about themselves. This gives you the perfect lead in to tell them about your business and give them a business card and a free visit.
If your club is located in a populated area you can also visit nearby businesses. Schedule a meeting with the manager of the business and offer a group rate for his employees. This strategy works well because everybody likes to exercise with people they know. It’s the accountability factor in action.
Working the Phones
As with face to face networking, working the phones has also gone by the wayside with so many people using the internet. But phone campaigns do work and they should always be considered as a recruitment strategy.
Fitness marketing coaches in Australia advise you to prepare three or four “scripts” focusing on different recruitment styles for phone recruitment. Once you have called and introduced yourself to the potential client you should have a feel for which script to use. Force yourself to make just 10 calls a day to bring in results.
Keep the Clients You Have
Don’t become so focused on recruiting new clients that you forget to pamper your existing clients. Make the effort to offer them specials, like a free session, every month. Plan to hold health and fitness seminars at your club that members can attend for free. Even sending out a simple birthday card lets your clients know how important they are to you and your business.
Fitness marketing coaches in Australia urge trainers to commit at least one hour a day to building their business. This hour will give you the biggest return of any hour in your day. Be creative, be unique, and be out there in the public eye.
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