Fitness Marketing in Australia
The Membership Package

Anyone selling fitness marketing in Australia can be much more successful using the membership package concept as opposed to selling individual sessions or classes. This concept involves attracting fitness clients to your business by offering a package of opportunities, products or services. This marketing approach is more successful because people love to believe they are getting a real bargain for their money.

All This and More!

Have you ever noticed how many television and print commercials use the term “all this and more” in their content? There’s a very good reason for using this term and it’s that the term implies a set of items are being offered free in addition to items being purchased. In other words the “all this and more” phrase entices clients to explore further what the great bargain really is all about.

Who doesn’t like to believe they are getting a real bargain in a packaged set of services? Everyone knows they must pay for the basic products, but human nature is such that potential fitness or health club customers will be much more interested in what you are offering if they believe they are getting something for nothing.

Wow! What a Bargain!

When fitness marketing in Australia the idea of selling using the membership package idea means making a list of everything the customer will get for their money. You are not giving away the business, but rather packaging products or services into a membership the customer sees as having real value.

• Free initial consultation
• One free class
• 7-day money back guarantee
• Free program upgrades for online memberships
• One free telephone coaching session
• ½ hour (or even one hour) of personal training for free
• Free newsletter
• Free resistance band with membership

These are just a few of the ideas fitness marketing programs can employ when developing a membership package full of “free” opportunities. Of course along with the free items are the regular services or products the customer is really buying such as hours of personal training or a fitness center membership.

All This is FREE?

Would you be more interested in an advertisement after reading:

“Membership for Only $2 a Day!”

or this:

“You get a membership for ONLY $2 a Day and MUCH MORE!"

• Free initial consultation!
• Free access to fitness progress sheets
• Free online newsletter for one year
• Free wrist bands for strength training classes
• Free e-book “All About Fitness”

The point is that the “free” items for the customers make what you have to sell more attractive without costing your business a lot of money to provide. The best feature of this marketing approach is that it can be adapted to any form of fitness business including the sole personal trainer or the large health club.

Effective fitness marketing in Australia will use an approach that appeals to our human desire to get a real “bargain”. The idea of getting fit is exciting but potential customers must be motivated to act. Assembling a membership package that includes a variety of giveaways can go a long way towards attracting new business.

You can’t make a sale if you don’t get the customer’s attention first. That is what successful fitness marketing in Australia will do – make potential clients pay attention. They will be asking themselves, “I wonder what the ‘MORE’ is all about?”

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