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Every month we crank the
Aussie Gold newsletter incorporating Sean Greeley and Eric Ruth's thick
and juicy Fitness Marketing Newsletter that we mail first class right
to your door. It’s L.O.A.D.E.D. with real-world-tested tactics,
tools, strategies and secrets for building your fitness business
– based on the real-world-results from our fitness marketing
laboratory of FFP Members.
We then interview one
exceptional expert in the fitness, nutrition, health or marketing field
(or just an ordinary fitness professional doing extraordinary things)
who arms you with information you need to capitalize – right now
– on untapped opportunities right in front of you, but
previously unavailable to you because you either didn’t know they
were there, or didn’t know how to leverage them.
Then everything is carefully placed into a big, fat A4 package and mailed right to your home or business every month – ready for you to read, listen to, devour and use in your business pronto. |
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Here’s What You Get In Each Issue of
FFP GOLD Fitness Marketing Letter:
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| Monthly 12-Page Fitness
Marketing Tools Analysis Letter Plus Pages and Pages of Explosively
Profitable Exhibits, Examples & Case Studies |
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Each month you’ll receive, right in your
home or business mailbox, a JAM-PACKED issue of our Fitness Marketing
Letter with exhibits, examples and case studies. Here’s just some of what will be covered in each issue:
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- Fitness Marketing Tools Critique – Each
month we’ll tear apart actual sales copy that’s being used
right now, showing why it’s working or why it bombed.
We’ll use real-world examples that you can ‘steal’
and use in your business. Also, you are entitled to submit your
own marketing piece for our review and critique. If it’s
good, we’ll tell you how to make it better – and if it
sucks, we’ll tell you to kill it altogether, or possibly even
completely re-do it for you in our Rehabilitation Clinic.
- Marketing Tools Made Simple - We'll show you
HOW to write sales letters, advertorial display ads, newspaper
FSI’s (free standing inserts – a super-effective marketing
tool), email copy and even multi-step, sequential auto-responder
messages (so you can be converting clients while you’re laying on
the beach). You’ll see how to use powerful emotional
triggers in print, and we’ll illustrate it all with real live
examples. You’ll discover WHY some copy works and others
doesn’t – and how to fix it. You’ll learn how
to uncover the all-powerful marketing ‘hook’ – how to
create irresistible offers – and how to make your copy a slippery
slope that leads to ‘YES!’ (This is by far the highest ROI
activity you will ever learn – and there is nobody in this
industry, and few people outside of it, better qualified to teach you
this than me).
- Marketing System Tools Analysis Laboratory -
We'll analyze complete marketing system tools that have been or are in
use right now, show you the results they've generated in the real
world, and talk about how to tweak or improve upon them, showing you
how to use them in your business. Essentially, you can 'steal'
and use these - with our compliments.
- Advanced Strategies From The Lab – Our ‘lab’ consists of over 1000 fitness professionals worldwide.
- Contests & Interactive Challenges
– You can compete with other Members for some killer prizes (and
really learn by doing). Plus we’ll challenge you every month to
do more, go farther and faster than you ever have before.
It’s called peer pressure. And it works. When you see what
others are doing, how successful they are – simply by taking
action on what we tell them to do – you’ll want to be in
the mix, too. You won’t want to be left behind. And
that, my friend, is how you raise the level of your game…FAST.
- Media Corner – We'll tell you what
we’re reading, watching, listening to right now. You’ll get
the inside scoop on the BEST
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| In addition to the FFP Aussie Gold newsletter and NPE's Fitness Marketing Letter™, each month you also get our... |
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| GOLD Audio Success CD of the Month |
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You need to absorb killer information by reading AND
by hearing. Every month you get a new audio success CD interview that
delivers real ‘insider’ strategies to you right from the
mouths of fitness professionals who are KILLING it in this business.
Our Members tell us these audios alone are worth
ten times the small monthly $47 charge for FFP Gold (but you
don’t pay a thing until month #3 – if you decide to stay
– which 96% of those who ‘test-drive’ FFP Gold do).
When you accept this special free offer to join
FFP Gold for two full months at our expense (you just pay the shipping
of $15 in Australia or $25 International), we send you ALL SIX of the
complete fitness business systems described above and you get two free
months of the Fitness Marketing Letter and Audio Success CD of the
month.
And it gets even better. |
| The FFP Online Community |
| You also get restricted
access to our FFP Membership website. This way you get to
experience what it’s like to be part of our
‘community’ of FFP fitness business superstars. You
get access to a tremendous amount of information absolutely free for
two full months. |
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FFP GOLD Is Definitely NOT Just Another Newsletter or Plain-Jane Membership
There are lots of newsletters and memberships out there. Many of them are good, but NONE specifically created for fitness professionals, by guys working in the fitness industry right now with our track record of success coaching, consulting and creating winning marketing tools.
There’s NOTHING you
can compare to FFP GOLD, because nobody’s done what we’ve
done, succeeded at the level we’ve succeeded, taking fitness
professionals from every corner of this business and showing them how
to market like maniacs.
Sure, you can find generic business-building info... everywhere. But what you can’t find...anywhere...except here...is real-world-tested FITNESS marketing tactics, tools, strategies and secrets that are instantly applicable to precisely what you’re doing, without
adjustment, revision, re-calibration...without pulling your hair out
trying to figure out how to make it work for you, in your business!
It’s brain-dead
simple to take what we give you and turn it into more qualified leads,
more clients, and more money… immediately.
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And we’ll prove it to you, absolutely FREE
by sending you two months of FFP Aussie Gold newsletter incorporating
NPE's Fitness Marketing Letter™, Audio Success CD and Membership
Community access ($94 Value)
Plus $608 in DONE-FOR-YOU Fitness business and marketing systems
(including the complete strategy, audio tutorial and marketing tools). |
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| And you can keep ALL the free gifts even if you decide to cancel
your Membership and walk away from this FFP gold mine after your first
two free months (you’re not obligated to anything). |
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| With Your Permission, We’ll Unlock The Private Door And Give You Unrestricted Access To Our TOP SECRET FITNESS MARKETING LABORATORY So You Can See, Hear and Use The Tested Results And Proven Formulas From Our HARD-CORE MARKETING EXPERIMENTS
(Including Detailed, Explosively Profitable Examples, Exhibits &
Case Studies) Responsible For Comments Like You See Along The Margin of
This Page |
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Look, we’d hemorrhage money like a severed carotid artery giving away free FFP GOLD Memberships if we weren’t 100% certain
that once you see what we have for you, you’ll never want to give
it up. You’ll quickly become hooked and addicted.
Because when you make an irresistible offer like we are… |
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You Damn-Well Better Deliver The Goods
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And we do. Oh lordy, do we ever deliver the goods – the champagne of fitness marketing tools, tactics, strategies and secrets.
Until now, you’ve been drinking the rot-gut
booze everybody else is pouring down your throat, and all you’ve
got to show for it is a pocket-full of change, pounding headaches and
mornings in the gutter.
Isn’t it time for the FFP GOLD Dom Perignon?
Consider everything you get (all six fitness business systems
containing the strategies, audio tutorials and actual marketing tools;
and two free months of the Fitness Marketing Letter, Audio Success CD
of the Month and FFP Gold Membership Site access), and then
you’ll see how easy and satisfying it is to choose real quality
over a bunch of e-books, articles and regurgitated mp3 audio
interviews; real results over re-hashed basics; real profits over empty
promises. |
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| We’re SO SURE you're going to be THRILLED with your
FFP GOLD Membership, We’ll let you try it -- FREE! |
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Here's the deal:
Monthly Membership, including the FFP Aussie Gold newsletter
incorporating NPE's Fitness Marketing Letter™ plus Audio Success
CD and access to our online community is only $47/month, however with
this special offer ONLY, you can take a FREE TWO MONTH "TEST-DRIVE.” All we ask is that you cover the $15 ($25 outside the U.S.) cost of shipping/handling for your huge package of bonuses.
Then, after your FREE two-month test-drive, your
Membership automatically activates at just $47/month (which includes
shipping/handling), or $57 if you're outside of Australia.
If at any time during or after your FREE two-month evaluation period you want to cancel, just give us a call at 1300 85 20 40 or email us, and we will IMMEDIATELY cancel your FFP GOLD Membership, no questions asked, and no hard feelings. If you're not happy, you have no obligation to continue.
We can afford to do this because of our complete certainty that once
you experience FFP GOLD Membership, you will instantly recognize
literally DOZENS of opportunities (and THOUSANDS of lost dollars)
you've been missing out on, instead of leveraging and collecting.
Of course, you can cancel anytime you'd like, but once you see the
tremendous benefits you're getting, you certainly won't want to. |
| "Joining FFP GOLD is either going to make you money, or...
you pay nothing." |
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It really is as simple as that. So click on
the link below to join and claim your exclusive spot in FFP GOLD FREE
for two full months. Order right NOW, while this is fresh on your
mind and before anything else comes up!
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Our Risk-Free Irresistible Offer
And Guarantee To You
If FFP GOLD Membership,
including the FFP Aussie Gold newsletter incorporating NPE's Fitness
Marketing Letter™ and Audio Success CD of the Month,
doesn’t perform exactly as advertised... if you don’t instantly recognize you’ve found the Holy-Grail of fitness business insider secrets... and immediately realize that getting more fitness leads, converting them to paying clients, maximizing lifetime client value and making real money in this business just got one hell of a lot easier because of the secrets you discover... you just shut down your Membership with one simple email to us or phone call to 1300 85 20 40
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We are a formidable fitness business success team…without peer. That’s not bragging, it’s simply fact. The immediate impact we’re having is measurable – and documented (as you see here in this letter).
And the fact that you don’t just get us, but
also a real membership in a community of very serious fitness business
owners, makes this special opportunity incredibly powerful.
And you get to take a long, hard look at FFP GOLD Membership and only then decide if this is a good fit for you.
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No pressure. Evaluate for yourself.
You be the judge. You are in control.
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And on top of that, if you act NOW and accept this special offer, we will load you up with $608 worth of free gifts you get to keep just for trying us out… regardless of whether you decide to continue your Membership or not!
The comments you see on the margin of this letter
are just a small taste of what our FFP Members are achieving –
and what’s possible for any fitness professional who truly
embraces and implements the effective systemization, marketing strategies and hard-core marketing tools we share with you each month in your FFP GOLD Membership.
We have truly cracked the code
– we’ve figured out precisely what works and what
doesn’t and have fitness professionals all across the country
(and even world-wide) implementing these “fixes” in their
businesses and enjoying not only a net profit explosion, but also a renewed passion for their work.
And now you can be next.
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To your ever-increasing fitness business profits,
P.S. There’s only one way to grow as a
businessperson (and human), and that’s by constantly exposing
yourself to new ideas that are working and then putting them to work
for you. We do the first part for you – all you have to do
is the second.
P.P.S. If you’re banking on
‘conventional wisdom’ or just doing what everyone else in
this industry is doing…ummm…that ain’t good. Cause
it’s the blind leading the blind out there. We’ll
give you 20-20 marketing vision so you can avoid the obstacles and
seize the opportunities just like the rest of our FFP Members.
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Prefer to Order By Phone?
No problem!
Call 1300 85 20 40
Monday - Friday 8 - 4pm Perth Time
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Fit For Profit Pty Ltd & FFP, LLC
PO Box 1584
Osborne Park DC, WA 6916
Phone: 1300 85 20 40
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"My advice, from one fitness professional to
another…I’ve been out there, I’ve read about every
book out there on building my business, I’ve listened to some of
the top marketers and businessmen in the country. This is a
diamond in the rough, what we’ve got going with NPE, and
there’s nothing else out there like it. There’s not a team
of guys or mastermind group of fitness business owners that’s
working together to help build each other’s business. It’s
the best win-win situation out there if you really want to create a
lifestyle for yourself that you dream about.” James 'Hut' Allred,
New Wave Fitness
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| "I look at NPE right
now like an investor would have looked at Bill Gates and Microsoft in
the early 80's. I better get in now and make a ton of cash while these
guys don't know what they've got. You guys are a great team and are
providing a service that you should be charging at least 3 times as
much as you are now (grandfathering me at old rates of course!) Keep up
the great work and I'll push myself even harder to produce. Every
fitness professional needs this if they want to consitently build
their business and create the lifestyle they truly want and deserve."
Andy Maus, Advanced Fitness Technologies |
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| "What Eric and Sean
teach is literally worth its weight in Gold! It's helped me grow my
business to a third location because the marketing strategies are right
on point. My postcard direct mail campaigns have improved 130%, my
website lead generation has increased by 46% with an average of 35
qualified leads coming in every month. I’m currently filming a
DVD and establishing my fitness equipment strategic alliance following
your system and I’ve landed my first corporate wellness contract
with a local bank worth $12,000. The strategies flat out work.
We’ve increased our revenues 88%. You guys are awesome!"
Shane Doll, Shaping Concepts |
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"I've learned so much from Sean and Eric that's
really helped my personal training studio business, but probably the
biggest thing is how to get my prospects to buy now. No thinking it
over. No "I'll be back," no "have to talk to my husband." I get 'YES!'
and I get it all the time now. My little studio was doing about $3,000
per month. Now, about 3 months later, I'm doing $24,000 per month in
personal training sales. I'm very happy and the sky's the limit
for me now." Holly Leonard, BeFit Personal Training
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| “We doubled
our monthly gross sales from $20K to $40K in 60 days by doing what they
told us to do. I got out of the ‘weeds’ and my business has
never been stronger.” Michelle Cox, Fitness Together |
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| I can honestly say
that coming to you guys is THE BEST thing I ever did for my business.
Working with you guys is a blast and for the first time in four
years I truly have direction, organization, and a REAL plan. I could
not have any of that without your team! Thanks for everything,
you guys are truly the best! Jason Goggans, FT |
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| "It’s great
working with Eric and Sean. They are top-notch professionals.
Basically, these guys have got a great system in place; it works. It
works as soon as you implement it, and they get you motivated to
implement it fast. Their program is proven and it’s definitely
changed my business in a short period of time. Basically,
they’ve got the system down; you just have to follow it. They
have great follow-up and training that just continues to build.
It’s a step-by-step process that just builds your business for
you. I highly recommend you use these guys; they’re
top notch. They do everything they say they’re going to do, plus
more, so they deliver. It’s not just something that’s
marketing to get you into the program and then they don’t follow
up. They definitely deliver the results that they’re talking
about, so I highly recommend them." Chris Hill, Personally Fit |
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| “Some of the
results I’ve seen from the NPE program have been great revenues,
higher than ever before. I’m getting many more leads, more people
in my doors than I was before. I’m a lot more confident in
myself, the sales process and my marketing efforts, knowing that what
I’m doing is actually going to work and bring people in the
doors. I’ve had my best months ever in both of my locations since
joining with you guys. Besides that, just getting to work with
you guys and learning all the knowledge from Sean, Eric and
Dick—you guys know a ton, so I’m learning a lot of great
things from you guys, and also getting to work with other people and
brainstorm and mastermind with other studio owners in the NPE program,
who are doing the same types of things in different cities, different
locations. So I definitely owe you guys a lot. I definitely
wouldn’t be where I am right now without the help. I’m
really optimistic and looking forward to the future and the success,
and continuing to work with all you guys - it’s great; thanks for
everything.” Clint Howard, Fitness Together |
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| "It's rare when you
come across tools in business that can immediately change the health of
your business. Sean Greely, Eric Ruth and their NPE Program have
immediately made my business money. Not only has the sales close
rate on new clients gone to 90%, but the total dollars of our average
ticket sale has tripled. The impact this has made on the cash
flow of my business is unbelievable. I can't wait for month two
utilizing the NPE tools - look at the impact NPE has made on my
business in one month!" Jane G. Westreich Owner, Fitness
Together |
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“Wow!! First of all, let me say that
you guys have been worth every penny we have - and will be giving
you. I never dreamed we would be getting so much information and
so many tools to use... I wish I could fully communicate the extent to
which I'm grateful for all your help and advice!!” Camelia
Herndon, Fitness Together
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| “Eric, after
implementing all the great information you and Sean have provided me
over the past 4 1/2 months, I am TOTALLY BOOKED. I have raised my rates
$15 per session, and I am trying to juggle 50-55 sessions per week by
myself, and I have recently started a little waiting list. Thank
you for everything you guys do!” Mike Hansen, Hansen
Fitness Company |
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“I have clients on a waiting list for the
fourth straight month and I owe it largely to the Fitness Marketing
Letter as well as those F%#@*%g amazing CDs. I am also thrilled to
mention I have a meeting with the top dogs with the top fitness
equipment franchise in my area. The owner was so impressed with my
pitch that he has me presenting to his entire staff of store managers
the ideas I pitched to him. Hut's interveiw (on strategic alliances) a
couple months back may turn out to be my crown jewel of residual income
and referrals. This guy was so excited about what I could bring to the
table for his buisness that he offered up help on his end by pre pre
qualifying leads before they are even faxed to me. Thanks so much for
all the amazing info guys. . .I know you already know this but your
giving it away too cheap. Yours in health and looking forward to one
day sipping margaritas with you real real soon.” Geoff Kalmbach
Functional Fitness Training
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“These guys are the top in the
industry...not only will you get your money’s worth, but
it’s tenfold” Chuck Sproule, Nautilus Clinic
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"One of the biggest things I could say about NPE
is just the reduced stress, because I’m not doing the marketing
now. We’re just basically implementing the things that Sean, Eric
and Dick are kicking out for us, and it’s working great.
They’re getting prospects in front of me. I can pretty much
close the people, but the problem has been that it’s always
resulted on me getting them in here through, maybe not the most
effective marketing methods or word of mouth, and now we’ve
really tuned that machine up to run so much harder now, and I foresee
it going a lot harder than it is, even at this point.
They’ve really given us tons of marketing tools, and actually
sometimes we can’t keep up, they’re kicking them out so
fast, but it’s good to have a good selection. It’s great to
have too much than too little. Marketing can be really overwhelming and
under effective if it’s not what you do. If you have a problem
that you, specifically, can’t fix, you go to somebody else to get
that done. That’s one of the big reasons why I would
encourage you to be with NPE Platinum is because you can’t do
what they do. That’s probably obvious to you at this point in
your business. They’ve been a great mentorship to me and my
staff; in fact, so much so that they even helped me get rid of one of
my staff members who was really dragging down my business." T.
Foster Bryant
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| “Everything is
so jam packed with million dollar content and ideas I struggle to open
my mouth wide enough. There’s no doubt you guys feed me, I just
worry about digesting it all! Just when I think I’ve had
enough…you give me more. You over-deliver every time. The
more you guys speak to me about the major issues in my business, the
hungrier I get. The fact is, you and your Gold Plus program have helped
me bring in new clients, reactivate old clients, but most importantly,
Systemize My Business. Thanks fellas!” Tim Chudy, Fitness Together |
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| “Well, to me,
the biggest benefits of NPE are the systems, and the way you guys
actually, really, truly care about each and every person, and the time
and energy that you put in to help us out. You guys are always emailing
us, letting us know what’s going on. We’re never in the
dark about anything. Things are always on time and everything’s
always cued up so when we take out our time to show up for the
training, everything’s ready to go. That’s great. I
think that’s really good and the systems will help anybody,
anybody. I don’t care how advanced you are, it will help anybody
move forward in their business, because I know there’s nobody
else out there putting together anything like this that works in the
real world, that’s been tested and proven that it works. So,
it’ll save people a lot of money. It’ll save them a lot of
time and a lot of heartache and it’ll save their business for
them.” Coach R.B. Berry, Dare To Be Fit |
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| “The guidance
I have received from Eric and Sean has been priceless. I started
working with them in December 2006 and finished 2007 104K+ higher in
gross training revenue than 2006. (This stuff works!) We
opened a new studio in May of 2007 and have been growing extremely
quickly. In Sept. Oct. and Nov. (traditionally slow months in the
industry) we started over 90 new training clients using methods
(marketing, sales, etc) learned from Eric and Sean. Our recent ad
campaign pulled 20:1 ROI, producing 91 new clients in 90 days.
The bottom line is, these guys are the real deal." Tony Maslan, Custom
Fit Personal Training |
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“Since I've been part of NPE my
brain has been in overdrive. It seems like I'm the center of the
universe and everything that I know about fitness and the fitness
business is FINALLY coming together. You see, I'm an
info-junkie. I get my hands on anything related to fitness and
business as soon as possible. However, somehow I was not where I
wanted to be. Not to say the info and products were not good, but
I didn't have a clue how to put everything together for ME and what I
wanted to do.
I mean I had paralysis by
analysis. It got so bad, that all the time I spent over-analyzing what
I had to do, I didn't do anything! I was very inactive because I
didn't want to do it "wrong." This led me to go through a lot of
personal struggles that I shouldn't have had to go through. Then NPE
came along...the answer to my prayers. Within the first 2 months,
I learned more about business than I learned during the last 6+ yrs in
this industry. I've learned how to put everythingtogether as a SYSTEM
in my business.
This is first time in my
life all the "lofty" dreams I have and where I want to be I see it
coming to fruition. Don't get me wrong, I knew I would always get
there, but the seed of doubt I had was because I didn't know HOW that
would happen. NPE is my HOW!!!!! Thank you Eric and Sean
for coming together and making this program happen. I will be a
Platinum Member down the line as I evolve as a fitness professional and
can't wait to see where I will be when that happens. WOW!!!!
Getting the chills thinking about it.”
Randy Gruezo, Cross-Fit |
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“I’ll share a quick story...I recently
took my longest vacation in 7 years! My girlfriend and I went to
Maui for 10 whole days (just got back yesterday) and it was phenomenal
for so many reasons. I was really able to finally relax and enjoy
myself because I had things working in my business (even though I
wasn’t there)! I had my trainers covering clients in my
absence and knew that everything could run smoothly while I was away.
Knowing that really allowed me to let go and not worry. Thank you
for the putting this program together and I look forward to working
more with you guys in the future.”
Curb Ivanic, MSc, CSCS, Ultra Fitness Coaching |
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“Eric, our Fitness Together franchisees make
up the largest personal training organization in the world. We
could certainly work with any marketing consultant. In fact, we
looked at many options and realized you are the best. Too many
fitness professionals spend time and energy on their fitness skills and
neglect the key element of marketing. They need your help.
For any personal trainer who truly wants to grow their business, the
Eric Ruth Marketing Systems are a must. From me and the hundreds
of franchisees, a sincere thank you for all you have done for us.”
Best Regards,
Rick Sikorski
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| “Eric Ruth
helped me generate over $250,000 a month in personal training revenues
through his proprietary direct marketing approach for personal
trainers. If you are looking for more clients, Eric’s your
man!” Forrest Walden 2003 PT of the Year |
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"Adding Eric's program to Fitness Together's
business model and marketing has been "icing on the cake". I was
confident that I would find success, but to have over 1600 sessions a
month being trained in my facilities....well, thanks Eric and FT! What
I like about Eric is not only does he give you a multi-faceted
marketing approach, but he practically does it for you. Many "experts"
throw around theories, but leave you blowing in the wind - not Eric."
Pete Piranio |
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"I don't care what degrees you have, what
certifications you have or how many A-list celebrities you train. To
succeed as a personal trainer in today's world you need to have a
BUSINESS education. You are either learning those skills from Eric Ruth
or you are getting passed by."
Alwyn Cosgrove
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Print This Page
Effective Fitness Business Profit Explosion Experts Give YOU $608 Worth of ‘Done-For-You’ Fitness Marketing
Tools (that have already generated hundreds of thousands
in sales for the fit-pros using them)... Including 2
Months of Their ‘Elite’ Gold Membership for FREE with Absolutely No Strings Attached?
