Targeting Your Health Club Marketing in Perth
Health club marketing in Perth is very competitive. You will need to think out of the box and use everything you know to show potential clients that you are the best club, offer the best services, and have the best trainers in Perth.Know Your Markets
To be successful your club must serve a variety of different markets. You may find that your club automatically attracts one market, for example, the college age market. To increase your business you will want to also appeal to other markets without extending yourself too far or into a market niche you cannot adequately serve. But there are many opportunities to expand your club marketing base by appealing to people such as the elderly, new moms, baby boomers, business women, and more.
Health club marketing in Perth experts suggest directing advertising to each of these potential groups of people to get new fitness customers. You can advertise in journals, on the internet, or in newspapers each group is partial to, and create ads using people just like the ones you want for customers. A great ad for the over 50 crowd might show an elderly couple taking a spin class. To reach the business market you can suggest ways professionals can fit exercise into their busy days.
Serving Your Market
One potential service area that many club owners do not focus on when considering selling themselves to various markets is their sales team. A sales pitch that works for a twenty year old will not work for a 40 year old. Different markets have different needs and for health club marketing in Perth to be successful you must know how to cater to those needs.
You can train your sales staff to be flexible and prepared to pitch to all markets in your area. First, your sales staff must know the basics. They need to be able to perform a needs analysis on any potential client and be prepared to give the client solutions to his problems.
Your sales staff must know how to overcome any objections that arise during the sales pitch. A business woman may object that she does not have the time to exercise 3 times a week and therefore a health club membership is not necessary for her. An elderly man may be afraid he will not be able to exercise with “all the younger” club members. Reassuring these clients will bring in new club members.
Educate your sales staff in the basics of targeted health club marketing in Perth and then empower them to help you build your business. Remember, they will make money as you make money – and that’s a big incentive to gain the flexibility needed to market to anyone.
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