Marketing for Health Clubs in Australia

When marketing for health clubs in Australia it’s possible to generate all the new fitness customer leads you need using a well designed promotional strategy. A strategy is made up of a variety of activities which seek to meet established goals. In the case of a health club, you can set your goal as local market dominance.

Fair Dinkum

In Australia “Fair dinkum!” means “It’s true!” So when someone says it’s possible to successfully market a health club so that it becomes the market dominator in the local area, you can reply “Fair dinkum!” So many health clubs come and go, because they don’t have a well planned promotional strategy in place for the long term.

A health club that aggressively markets will be the one which attracts the new customers on a regular basis. All too often fitness centers have a grand opening and then do little marketing in the following months. The balloons deflate, excited new customers begin to drop out, and one day the equipment is sitting empty.

Marketing for health clubs in Australia requires a serious marketing program which plans for the long haul. That means you need to have an ongoing promotional program that keeps new customers coming to your center every week. This is the only way to keep your club profitable.

Hard Yakka!

Getting fit takes hard work which is what “Hard yakka” means in Australia. But when it comes to building a profitable health club business, it’s your marketing program which should be doing the hard work. When marketing for health clubs in Australia, you have to develop a smart promotional strategy that attracts new customers throughout the year and not just at opening or when a holiday rolls around.
  • Leverage your community relations by offering fitness services which will lead to media coverage
  • Make use of a website which uses online marketing tools like autoresponders and newsletters
  • Create promotional events which attract local business on a regular basis
  • Increase customer retention through new programs and special offers
  • Establish a referral reward system
  • Have a presence at local trade shows and health fairs
You can’t open a health club and expect the customers to come without encouragement. The competition in the fitness business is too intense which means market differentiation is critical. When you opened your center, you saw a vision that was different from what other clubs see as their mission. It’s up to you to transmit that vision to customers while making them excited at being a part of it.

You Right?

“May I serve you?” is the question you are asking each potential customer through your marketing program. Traditional marketing programs can be effective, but in today’s active world, getting people’s attention is more difficult. Marketing for health clubs in Australia focuses on creating an attention-getting program which also promotes customer retention.

Fair dinkum!



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