Marketing for Personal Trainers

When marketing for personal trainers, the golden word is “recurring”. You want recurring customer visits to your website and recurring purchases. In other words, you want recurring income, and one of the excellent ways of accomplishing that is by developing a fitness members-only subscription website.

An Exclusive Club with Members Only Marketing for Personal Trainers

People really enjoy feeling as if they have insider information. This is true for stock investing, department store bargains and weight loss programs. It’s no surprise then that members only fitness websites became popular because they rely on sharing insider information on a myriad of fitness and health related topics.

A members-only site owned by a personal trainer can offer:

Customized weight loss plans
Personalized meal plans
New research on fitness
Health building tips
Fitness tracking software
Fitness analysis calculator
Personalized consulting
Nutrition analysis by recipe or food

There are three directions marketing for personal trainers can take when using members only websites. You can charge a subscription fee and members paying the fee can access all the fitness tools, advice and consulting services. Another option is to let website visitors have free access to some of the website tools and advice, but not personal consulting or higher level fitness tools, after completing an online opt-in form that collects contact information.

The goal is to build a subscriber list which equates to recurring visitors which leads to the magic words – recurring income!

Fitness Member Content is a Powerful Marketing Tool

Offering members-only content is a powerful marketing tool because people feel good they are given access to insider information. Subscribers also know they can access the information at any time. The website will be password protected and a few simple keystrokes will give customers access to life changing information.

Why would marketing for personal trainers include a membership site that doesn’t charge a subscription fee and only requires completion of an opt-in form? The goal is to get people to stay on your website long enough to convince them to buy products or services.

You don’t want people just clicking on your website and then clicking away from you. That is one good reason why many subscription sites use a two-tiered access option. Customers opting in can read some of the information but have to pay a fee to use all the fitness tools.

Convince Customers to Go Website Deep

If you can convince website visitors to go deeper into your website then your program for marketing for personal trainers has crossed one major hurdle. Many of the free opt-ins will decide to:

Pay a subscription fee
Purchase products or services
Contact you for more information which eventually leads to a sale

Once a customer lead joins as a website member, you get recurring revenue.

It’s true you can work some magic. Marketing for personal trainers can produce that magical source of income called recurring revenue by developing a membership only fitness website.

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