Marketing for Personal Trainers
Marketing for personal trainers is a sure-fire way to guarantee success in a competitive market. How can a new fitness expert find quality clients? What are the best ways for an experienced personal trainer to bring in fresh clientele and retain clients?Recent studies suggest that the majority of personal trainers feel that finding clients in their target market is their number one obstacle. One study placed these numbers at up to 85 percent. This high percentage shows the importance of spending time every day focusing on marketing strategies.
Does Marketing Have to Cost High Dollars?
Money is a huge concern, especially for new fitness experts. Personal trainer marketing does not have to break the bank. There are many cost effective strategies that new and existing fitness experts can employ to draw in new, high-quality clients right now.
The Fitness Website
Developing a presence on the internet is an excellent marketing strategy for a personal trainer that is low-cost and very effective. A web site can be utilized to let potential customers know about the trainer’s fitness philosophy, offerings, and more. And, if the trainer is not comfortable developing their own web site, a professionally designed site can cost about $1500. Just remember that it is imperative that the website be steller, as it quite possibly will be the first impression the visitor makes of your business.
Once the website is online the trainer will find it can do more than ‘just the basics’. Savvy fitness trainers utilize the internet to gain leads in their target market. Plus, a personal trainer website can run training opportunities such as videos and even offer the trainer the opportunity to sell products through the internet.
Low-Tech Works, Too!
Fitness professionals cannot forget the old standbys when developing their marketing plans. They will not reach everyone in their potential market with internet sales and a website. Therefore, it is important to include business cards, personal appearances, and other low cost forms of marketing their plan.
When marketing for personal trainers, one of the most successful strategies is the personal appearance. Getting out in the local community and meeting potential clients is a great way to build a relationship with new clients. This can be accomplished through appearances at conferences, community events, on local radio and cable television shows, and at athletic events. One very successful fitness trainer offers weekly nutrition classes at a local grocery store in her community.
Lead Referrals
Lead referrals offer another low cost method of generating new business for fitness professionals. Many experts shy away for this practice because it requires paying for each referral. However, personal trainers who consistently use lead referrals find the process has great success and brings them excellent target clients.
To make the lead referral process a cost effective strategy only pay for the leads that actually become clients. A personal trainer can develop a campaign offering $30 to every current client who brings in a new client that completes an application and signs on as a new client.
Remember, marketing for personal trainers does not have to be expensive. And, best of all, the most effective methods are sometimes the most cost effective!
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