Max Reponse Marketing

Receive 15 Recognised CEC's from Fitness Australia or 3 PDP's from Kinect when you complete the self-study program that comes with every program.

SPECIAL REPORT FOR AUSTRALIAN FITNESS PROFESSIONALS

“Discover The Four Most Dangerous, Damaging,
Income-Crippling Mistakes 96 Out of 100 Fitness
Professionals Make, Probably Including You…
And How To Instantly Correct Them…
Exploding Your Income Along The Way!”

My name is Ric Isaac. Fitness professionals from all over Australian and NZ, including many of the industry’s most recognisable fitness business owners, look to me for strategic and tactical guidance on how to attract and keep clients: getting them to pay, stay and refer. I have served the fitness industry since 2001 and am widely regarded as the leading expert on effective, low-cost, high-impact, results-accountable fitness marketing. I’ve teamed up with Eric Ruth and his team at Net Profit Explosion who have implemented these strategies and tactics in the US market with great results

In this SPECIAL REPORT, I will reveal to you the critical mistakes being made by the vast majority of fitness professionals, probably including you, and how to quickly and easily fix them so you can finally earn what you are worth - enjoying the financial security and confidence that comes from knowing how to consistently and predictably acquire new clients, sell more to them more frequently, and provide them with such exceptional value they stay longer and refer more often.

	“Thank you for your help and it is with great excitement that I have purchased Maximum Response Marketing. I've realised that there is so much business potential outside this gym. With your amazing marketing ideas and case
studies, I feel very confident in pursuing my goal of starting up my own PT Studio in the next few months. Your help has and will continue to give me confidence and ability to market my studio and allow me to successfully start my business.“ Will Lanca, Alexander Hts WA

	“There is so much valuable information in the MRFM system, no garbage, every word is accompanied by a lesson. I had been so unaware of all the mistakes I was making, and so naive to the possibilities. I'm still yet to read the manual, have just listened to all the CDs and one DVD, and learned so much already. And these bonuses are also worth their weight in gold! By over-delivering
to your members, your also teaching us what to do, and just in how I alone have been marketed to, I can vouch for your knowledge and skills.” Daniel Birch, Cranbourne VIC

	“Just thought I would let you of know all the fantastic systems I have implemented
into my business as a result of studying the Maximum Response manual. Thank you Ric and the team for sharing this priceless knowledge. All the best.” Chris Tuck, Supreme Fitness Personal Training, Windsor QLD

	“This is the best $150 I have spent on my business in the last 3 years. In fact I will go so
far as to say it among the best material for any industry I have purchased in 30 years of corporate management! Just get it and follow the stuff in it! It is industry specific which means you don't have to reinvent anything.” Jeff May, Beach House Maroochdye QLD

“Just wanted to thank you for all your support and education. From the moment I first heard you speak I could see these programs would provide a solid foundation for my fledgling business. I'm already selling bigger packages than before (sixfold!) and am connecting with potential clients that I wouldn't have been able to contact before. Ric & Andre answer any questions I have quickly and clearly, it takes the guesswork out of tailoring the program to suit my business. I now have confidence in the future of my business instead of being nervous and scared.” Sue Smith, Launch Into Fitness, Canterbury NSW

If Your Goal As A Fitness Professional Is To Attract
And Sell To The Maximum Number Of Clients Over The Lifetime Of Your Business, Producing The Greatest Amount Of Income And Financial Security For Yourself, While Providing Unrivaled Client Value And Satisfaction...

Then This Will Be The
Most Important Report You Ever Read

From: Ric Isaac
Thursday, 7:53 p.m.

Dear Fitness Professional,

This Special Report isn’t short

But it is absolutely vital that you lock the door, take the phone off the hook, hang out the ‘do not disturb’ sign...and study every word.

Otherwise you will continue to make income-crippling mistakes, and certainly be left behind, or worse - slowly, painfully crushed by your competition.

WARNING: I’m not what you would call politically correct, may drop the occasional well-placed profanity, and use in-your-face directness to deliver my message to you. A message so critical, it warrants this full-frontal approach. If you’re overly sensitive, or just like being coddled in your comfort zone, this isn’t for you. On the other hand, if you’re seeking answers and truth about how to really, finally make an exceptional income as a fitness professional, then I’m your guy.

Now, since neither of us wants to waste any time, let’s cut right to the chase.

I ask you to seriously consider the following question.

If you can answer “Yes” or even “Maybe” – then you’re in the right place and your time will be well invested absorbing every detail of this letter. If your answer is “No” – then I’m not the guy to help you. Here’s the question…

“If you could change just a few things about the marketing of your fitness services… change a few things about the way you go about attracting clients… just a few… and suddenly experience a lifting of stress, struggle, anxiety, frustration and uncertainty about achieving your quality-of-life dreams… accompanied by a reliable, steady, multiplied increase in cash-flow… a multiplied influence over your best prospects, clients and strategic allies… an accelerated accomplishment of your goals… would you want to at least experiment with those changes?”

If you’re open to experimenting with those changes, to investigating time-tested, results-proven, scientific marketing strategies and systems that are dramatically improving the income, lifestyle and security of hundreds of your fellow fitness professionals…

…then allow me to explain why you will want to accept, without delay, the invitation included with this report to acquire and use, completely risk-free for 12 full months,

The Maximum Response Fitness Marketing Program.

On February 2, Luke McCarron of Broken Hill, NSW invested in himself by acquiring our fitness marketing systems. Luke had been quite hesitant about paying for the information, but he soon told us that by using Maximum Response he sold his biggest personal training package to date, signed the member for a 12 month contract for group fitness classes, and also received a referral who bought a $285/week package and $82 of stock. On May 22, he sent me this email:

“Hey Ric - Just wanted to say thanks for the support and ideas you guys have given me. Now the information is paying for itself and I’m really looking at Marketing and Sales from a different angle. Maximum Response Fitness Marketing I recommend to anyone and everyone. There's loads in there that can be adapted for any business. If your willing to put the time in, it will just pay for itself over and over again.”

Luke had made $2367 in one day from two clients using one email, generating a passive cash flow of $320/fortnight. He is just one of thousands of success stories created as a result of following my advice.

I’m certainly no genius, and do not take credit for being good at many things, but one thing I know better than anyone else I’m aware of, is how to create smart, results-accountable marketing strategies, systems and tools that get fitness clients to pay, stay and refer. So let’s keep going, and talk about how to do that, by correcting these mistakes…

#1 Most Dangerous, Damaging, Income-Crippling
Mistake Fitness Professionals Make

Here it is: Over-emphasising the accumulation of academic and certification credentials, while virtually ignoring the one, solitary, single most important element of your business…

MARKETING!

How to get clients, sell more to them more often, program them for referrals and ethically extract the maximum benefit from each and every relationship over the lifetime of your business

Do you agree that even the greatest, most highly qualified fitness professional in the world will have serious difficulty making a living in this business without clients?

If so, doesn’t it make sense you should be investing at least as much time, effort and money learning how to bring clients in the door as you do learning how to service those clients?

Don’t misunderstand me. Obviously, you want to be as technically proficient as you can be. Obviously, it serves you to be able to offer the latest and greatest methodologies and training protocols. Obviously, you want to be able to deliver as much real value – and results – as possible.

But who, exactly, are you going to provide your services to…if you don’t have clients?

#2 Most Dangerous, Damaging, Income-Crippling
Mistake Fitness Professionals Make

TRADING TIME FOR DOLLARS: You have 30-40 hours per week you can work with clients. If you’re billing out at $80/hour and are completely booked, you can generate revenues of $2400-$3200/week – $120,000-$160,000 per year. That’s not bad... if you can bill at that rate, your overhead is small and sustain the daily grind year-in and year-out.

But the reality for most personal trainers, likely including you, is that they are booked either fewer hours per week, or at a much lower hourly rate, or both. So, your time for dollars (linear) exchange is limiting your income. But what’s really taking a toll on your earning potential, and your quality of life, is your lack of leverage.

When you discover how to utilise leverage in your business to compound your profits… when you can be earning when you’re not training…

…a whole new world opens up to you. More freedom, more security, and considerably more money.

#3 Most Dangerous, Damaging, Income-Crippling
Mistake Fitness Professionals Make

COMPLACENCY: Getting too comfortable with your existing stable of clients, exclusively relying on – but not actively pursuing – referrals, and failing to realise you must have a diversified marketing attack plan with numerous ‘poles in the water’ – including, but not limited to – continuously and constantly programming for referrals and prospecting for new clients.

Referrals can and should be the lifeblood of your business. But how many are you really getting? Do you know how you get them? Do you have a referral-programming process? Do you know with certainty you’ll get a couple, or even a single one, this month? Doesn’t it make sense that you should have a reliably scientific referral-generating process, and multiple other ‘external’ marketing processes...A COMPLETE SYSTEM... in place so you can catch the most fish?

Because it’s inevitable that you will lose clients. Do you agree with that? If not, you’re deluding yourself.

Complacency is the slippery slope to business failure.

#4 Most Dangerous, Damaging, Income-Crippling
Mistake Fitness Professionals Make

MARKETING INCEST: This is when everyone is copying everyone else, using the same tired, boring and ineffective marketing ideas. It’s insidious and incestuous – wreaking havoc on your ability to meaningfully differentiate yourself, properly position yourself, and profitably build your business. Don’t be the in-bred kid sitting on your hill-country porch playing the banjo.

There simply must be some creative, personalised element to your marketing message, and it must be precisely matched and efficiently delivered to your ideal target market.

Read that last sentence again, because if you adhere to it, it will change everything for you. Everything! Now, that you know the four income-crippling mistakes...

...let’s talk about how to correct those mistakes and fix those problems, so you can earn what you’re worth, have more freedom and enjoy more security by helping more people.

Because you’re not reading this report to get general principles, you want specific,

hard-nosed, nitty-gritty, step-by-step strategies you can implement tomorrow so your bank account begins bulging next week.

I know. I understand. I can relate. So…

If You’re A Fitness Professional Who Wants
To Discover Exactly How To Build A Thickly
Engorged Profit-Pipeline In Your Business…

…regardless of whether you work with clients in-home, in a club, gym or studio, as an employee or independently; regardless of whether you’ve been doing this for ten weeks or ten years, group or individual, part-time or full-time; and regardless of whether you specialise in rehab, weight-loss, seniors, Pilates, kettlebells, Yoga, corporate wellness, or any of the many other health and fitness specialisations…

…I can and will show you:

	How to use proven emotional triggers to attract a steady stream of high-quality prospects
	How to use education, differentiation and irresistible offers to convert those prospects to clients and customers*
	How to have clients and customers* willingly and eagerly buying more products and services from you and funneling more referrals to you
	How to ethically extend and enhance the dollar value of your clients and customers*
	How to create and profit from multiple streams of income (don’t just trade your time for dollars)
	How to quickly and easily establish strategic partnerships which drive new business to you in big, fat chunks
	How to create a large, unpaid “sales force” of people working on your behalf
	The simplified, down-and-dirty truth about how to really make money on the internet inexpensively and profitably selling your products and services (my web sites account for about 60% of m monthly sales volume – not an insignificant amount – so I’m pretty well qualified to show you exactly what works)
	How to systemise your marketing and your business for optimum results with minimum effort and investment
	How to earn a solid, ever-growing six-figure income as a fitness professional and enjoy the lifestyle you’ve always wanted

That’s not “hype.” It’s not exaggeration nor an empty promise. There is absolutely NO WAY the high-profile fitness industry leaders you see pictured on the front of this report would endorse me, putting their name and reputation on the line, were I not able to deliver...consistently...on the promises I make.

In fact, if I had more space in this report, I would bombard and overwhelm you with testimonial after testimonial from hundreds and hundreds of fitness professionals who credit me, and the marketing systems I give them, for the explosive growth in their businesses.

But allow me to do something to show you the faith and certainty I have in the tools, tactics, strategies and secrets in The Maximum Response Fitness Marketing Program I’m about to describe to you:

I will put $50 of my own money on the line as “penalty.”

If any of the following aren’t true for you, you can get a full refund of the almost ridiculously small investment in Max-Response any time within the first 12 months...PLUS... If you feel I misrepresented anything to you in this letter, just say the word and I’ll not only immediately refund your investment, but also give you $50 in cash as my “penalty” for not satisfying you. Fair enough?

Here are the nine conditions you must agree are true for you after evaluating The Maximum Response Fitness Marketing Program:

1. You are exposed to truly innovative and immediately useable marketing tactics, tips, techniques, strategies, systems and secrets that can radically and rapidly bring you more clients, more sales and more profits.

2. You understand the power of the techniques I show you, and how to use them in your business.

3. You realise why much of what you’ve been doing up to this point to locate and acquire clients doesn’t work and is, in a word, futile.

4. You clearly “get” how to fix that problem and begin vacuuming up the best and hottest prospects in your area and even nationwide.

5. You select very specific actions to take, changes to make and strategies to try.

6. You understand the critical distinction between a “client” and a “customer” – how the two can become one – but how essential it is you have both (this is why you see the “*” next to customer).

7. I reveal a profound, important Truth about a severe flaw that exists in most fitness businesses, undoubtedly including yours, that you will choose to make fixing a top priority.

8. You want to use the program as your foundational fitness marketing resource, returning to it again and again for idea stimulation, promotion creation and profit production.

9. You think the program is under-priced.

After evaluating The Maximum Response Fitness Marketing Program, if any of those nine statements are judged untrue by you, you can request and receive a full, no-questions-asked refund and my $50 cash bonus “penalty”.

“Good morning Ric, just a quick note to say a BIG thanks for the Maximum Results program I purchased last week. Continuing education is important to me so I have spent a large part of the last three years researching the fitness industry to find the “key” to make it all work. I have also spent thousands of dollars in this quest. I recently found a USA site that looked pretty good. They referred me to your site where I took the plunge and made the investment in the first part of your program. Without doubt this has been the single BEST investment I have made for my business. Within the space of the first three days of study I adopted a couple of simple ideas for my business which have already made a significant improvement to our enquiry rate. The material contained in your manual is perfectly matched to the fitness industry.

While the focus is on an independent trainer creating a life rather than just a living, the contents “translate” well to me as a club operator too! As I type this three people have walked in to the club from us being “out there”. The stuff just plain WORKS! If you are new to the industry or an “old hand” this program is the answer. I am looking forward to upgrading my membership to the VIP package to go to the next level! Thanks again!” Jeff May, Beach House Health and Fitness, Maroochydore

“After being in the fitness industry for 15 years, I've become quite sceptical about the sort of material I respond to over the internet, with most of it just from guys looking to make a quick buck from hard working PT's like myself. But at last something really genuine has appeared, something that not only has real substance to it, but also has a real feel of people that actually care about there product.”

Steven Trott, Subiaco WA

“You've brought the real life scenario of our profession into reality, gained my attention, then provided a positive way around its pitfalls. Fifteen years as a personal trainer following my passion, living the lifestyle and making a living sounds great but I felt I could do more. Personally I felt I settled into a comfort zone and wasn't utilising my full potential. In short I'd become complacent, had the desire but lacked the direction. Being told you were good at what you do does not mean your making the most of it - I needed a kick in the ass. In one day you not only showed me the way but gave me the proven methods to do it. Making possible the fulfillment I've dreamt about in this industry. But most importantly you Ric have given me the desire to actually do it. Was it worth it? You bet it was. Thank you, Thank you, Thank you. For now keep living life with passion. “
Warren Grainger, Physical Impressions Lifestyle Gym, Gold Coast

“Hi Ric and all the gang just letting you know how motivated I am to implement some of your strategies. Since attending the seminar in Brisbane and listening to your first CD I can see that my son could do so much more with the way he is running his business. This is all going to change thanks to you. I just would like to say thanks again and I have reset my goals larger than ever now.”

Peter Herring, Varsity Lakes QLD

What you have just seen is a mere drop in the bucket. I’ve got so many more of these amazing stories, but no space here to share them, or this report would be 70 pages long.

I challenge you to find anyone who has the quantity and quality of marketing success stories I have from fitness professionals who have made substantial, measurable, bottom-line increases in their income, confidence and quality of life. And one thing’s for certain, you won’t find anyone who has the high-level endorsement I have from very serious industry leaders. My reputation, and the impact I’ve had in this industry, are unimpeachable.

Let me add, first of all, my sincere, heart-felt thanks to the hundreds of fitness professionals who have sent me truly compelling, give-me-butterflies success stories and testimonials. I do what I do for you (well...and for some other things :)

And secondly, by way of full disclosure, there are some fitness professionals who have purchased my stuff and made no tangible improvement in their life or income whatsoever! The message in that, I hope, is self-evident, but if not, I’ll spell it out.

It takes balls, guts, chutzpah, whatever you want to call it, to be successful at anything. But most of all, it takes ACTION! You’ve heard it before...

There are those who make things happen. There are those who watch things happen. And there are those who sit and wonder, “what happened?”

Which one are you?

The people you hear from in this letter are action-oriented achievers who just needed the right game plan to follow. I provided the right game plan to them, and I can provide it to you. But there’s something else (a special bonus) even they didn’t receive, that you will (if you act quickly), in this all-new program…

A Jam-Packed Two-Hour Coaching & Consulting Session With Two Men You Need To Know...Because Their Insights Will Light A Fire Under Your Butt And Give You Specific, Detailed, Pin-Point Direction That Puts Money In Your Pocket NOW!

Eric Ruth: Eric has served the fitness industry since 1998 as a direct marketing and copywriting expert. President and CEO of Fitness Together Franchise Corporation, Rick Sikorski: “We evaluated many marketing consultants and realised you are the best. Too many fitness professionals spend time and energy on their fitness skills and neglect the key element of marketing. They need your help. For any personal trainer who truly wants to grow their business, Eric Ruth’s Marketing Systems are a must. On behalf of myself and our hundreds of franchisees, a sincere thank you for all you have done for us.”

Sean Greeley is a former personal trainer (recognised as one of America’s 10 Best) and multiple studio owner serving over 650 clients. Sean quickly built his successful fitness business by creating highly effective marketing, sales and management SYSTEMS. Sean’s rapid emergence as the premier fitness business optimisation consultant, coach and trainer in the industry attests to his ability to quickly analyse, synthesise and systemise information, processes, procedures and operations. A former professional athlete and cancer survivor, Sean brings a uniquely aggressive, ‘seize the day’ attitude and enthusiasm.

On this 2-hour coaching session, delivered to you on audio CD so you can listen to it over and over again, Sean and Eric will personally take you by the hand and coach you just as we would if we were sitting together in person during a consulting session.

They’ll lead you, step-by-step, showing you exactly what to do first, second and third to help you take MASSIVE ACTION and realise RAPID PROFITS in the shortest period of time.

Not only do you get the entire Maximum Response Fitness Marketing Program, containing over 96 tested and proven bank-account-bulging tactics, tools and strategies, if you seize this opportunity quickly Sean and Eric will also personally coach you in its execution – practically guaranteeing your implementation and success.

This way you get a multi-modal experience. Some people are visual, some are auditory and some kinesthetic. We all learn differently. By providing you with two of the three modalities, your ability to grasp and instantly USE the proven material is increased 100%!

Can you see the tremendous value in this? You’d have to be blind not to. You get the two LEADING experts in the entire industry giving you our very best insights, instruction and actionable direction.

Okay, so you’re probably wondering what, exactly, is in the Maximum Response
Fitness Marketing Program?

HERE’S A SMALL TASTE OF WHAT YOU GET IN THE MAXIMUM
RESPONSE FITNESS MARKETING PROGRAM MANUAL

The most potent way to sell your personal training services with direct mail (this is marketing on Viagra)
6 different leveraging techniques to multiply your income
36 different ways to get new clients
How to turn your business card into a powerful sales tool
3 reasons why most fitness service advertising fails, and how to make it work for you
The most simple and inexpensive fitness marketing strategy that consistently delivers jaw-dropping, business-building results (yet almost nobody does it!)
How to get business even during your slowest season
A classic example of one of the most compelling fitness offers you will ever see, and how it’s making the creator RICH
16 FREE ways to market your personal training services
The secret of parasitic marketing: how to suck the blood out of your competition
How to guarantee if someone in your market thinks personal training – they think (insert your name)
How to create Champions: people who refer to you over and over again
Use just this one technique, and if you don’t become the leading fitness expert in your area, I will pay you $100 (that’s not hype – I’ll personally write you the cheque)
5 surefire steps for getting clients fast and profitably
How to get new clients for free using the "SFP" (this no-brainer technique is routinely overlooked by fitness professionals)
An utterly explosive referral program (but you can only use this 5 times a year)
How to get other businesses to pay for your advertising
Most personal trainers find it extremely difficult to get publicity, here are the two most effective strategies for getting editors and producers to call you, insisting on an interview
How to create, test and analyse a marketing promotion, then systemise it so you can acquire new clients ON DEMAND
How to make yourself a health and fitness celebrity
There are three key elements which will make or break your marketing – here’s how to master them
If you do this, your marketing is guaranteed to fail
How to build and implement your marketing "funnel": a step-by-step guide for grabbing massive market share
Are you making these ten common marketing mistakes?
Follow this 6-step formula and you will never again have to worry about how to get clients (this information, alone, can be worth thousands of dollars to you)
What is MP+US+SS=V, and how does it guarantee you’ll receive premium fees for your services
There are only 3 sources of business – here they are and how to capitalise on them
12 Ways to earn and keep client loyalty
The TRUTH about money and Kathy Ireland
How a simple 3-step marketing strategy can double your profits in the next 6-12 months, and every year thereafter
An amazing interview with the leading business optimisation expert revealing 17 tips for streamlining (and getting massively better results from) everything you do
What is ABM, and why does it have such bank-account-bulging power?
The most under-developed, under-used and under-appreciated business skill you already have, and how to hone and sharpen it so you can legally "print money" on demand
How spending less time with clients will put much more money in your pocket
How an investment of just $14 can bring you two new clients and dozens of hot prospects – at the risk of sounding almost ridiculous to you, the best way I can describe this low-cost, high-power strategy is simply "magical" (you'll understand when you see it)
The single biggest mistake most fitness professionals make that is killing your cash-flow and business growth goals, and how to fix it
Message from a multi-millionaire: if you want serious success, you must do this…
How to legally and ethically "steal" existing health and fitness information to promote your business
If you are to succeed in business, then effective, smart marketing is your greatest ally, but you must know this one secret to ensure maximum results
Understanding a simple formula: TP + IO = CFS will make you the most in-demand fitness professional in your area (hint: CFS stands for Cash Flow Surge)
How to use holidays (there are at least 22 good ones each year) to secure hot, eager new clients in droves
How to master the art of hunting so you eat well
The 9-Step web site format you must follow to be successful on the internet
Why your marketing strategy will make or break your business, and how to use this time-tested, results-

How to make maximum money with minimum work
How to create and use SYSTEMS that automatically bring you money
The single most valuable business asset you have, how you're squandering it and leaving big dollars on the table
How to quadruple your productivity, get twice as much work done in half the time (my own proven time-management secrets)
How to protect yourself from the marketing, advertising and selling myths, lies and misinformation
If you're not doing this every single month, you're missing out on at least half the money you could be making
The fitness professional's guide to mailing lists
How Marketing and Dating are synonymous, and how failing to understand this fact is damaging your business
The completely free million dollar marketing education you're ignoring every day
How to create breakthrough business and marketing ideas in just 12 minutes (this technique is priceless because the great "idea" coupled with implementation is what can make you rich)
5 steps to creating your first strategic alliance (joint venture)
The one thing every high-powered fitness professional does, and how you can – and must – do it too
How to get 8 new clients in 8 weeks
How "productising" your services can generate front-end profits and lead to many, many more new clients
How to write and publish your email newsletter to build relationships and make sales
How to earn a second income with your website
A legitimate "secret" for doubling all your results
How to put yourself in the "toll" position so that every health and fitness transaction your customers and clients make goes directly through you
How to penetrate your most high probability market and secure a steady stream of new business
The most common trait that the all successful businesspeople share, how you can adopt it today, and why you will flounder and wallow in mediocrity without it
The most powerful, least expensive business tool you have at your disposal, how you are currently misusing and abusing it and how one simple "tweak" will double your client-generation within weeks
A simple technique for creating IRRESISTIBLE OFFERS (modeled after one of the most successful commercials of all time) that out-pulls anything you're doing right now
How to sell products and services that aren't even yours and why you will want to do this immediately
Where to find dozens of strategic allies who can drive business to you like a cowboy driving a herd
Nine things more important to your business success than money
The misunderstood secret to earning a secure, predictable, ever-growing income as a fitness professional
How you are currently putting yourself, your family and your financial security at risk by not doing this one thing
Why rent a mailing list when you can get the exact name, address and phone number of all the high-quality prospects in your area absolutely free with this?
A quick and cheap way to locate your ideal clients that is the exact opposite of what you are probably doing right now (that's just one of the reasons it works so well)
How to make sure you land the best new clients before they go to your competition
The fastest (and most profitable) way to leverage your ability to earn when you're not training
How you are shamefully ignoring the very people who are most likely to do business with you or refer to you, and how to change that now
proven strategy to achieve your financial goals fast
The secrets of sales-boosting email marketing for personal trainers
How to determine exactly who constitutes your "market share" and how to ethically exploit it for maximum profit
The secret to giving health and fitness presentations that magnetically attract your best prospects to you and have them yearning to work with you
Forget everything else I'll teach you and just do this one thing and all your business goals can be realised (no exaggeration)
How to get your best prospects to eagerly grant you two full hours to sell them your services (this single technique is directly responsible for MILLIONS of dollars in personal training sales)
Why you are morally obligated to sell your services, and how this attitude adjustment can make you the top-producing fitness professional you want to be
10 Active and 10 Passive income tactics you must be doing consistently to guarantee your success (you'll learn how to systemize this so it's as easy as feeding the dog)
How to stop being at the mercy of your clients, and start making serious money as a fitness professional
And Much, Much More!

That’s just a small (very tiny) sample of what you’ll find in the massive, jam-packed Maximum Response Fitness Marketing Manual.

In addition to the main Manual, if you act quickly you also get two full hours of coaching and consulting with Sean and Eric on the audio CD bonus, where they walk you, step-by-step, through a 101-point fitness marketing checklist (which you also get) — the same checklist we use when we do high-level, in-person, $5,000 per-day consulting.

We personally coach you how to put this information to work in your business right now.

Okay, so I’m sure you want to know…

What Is The Investment For The Maximum Response Fitness Marketing Program?

Well, as I mentioned earlier, the price is absurdly low. Ridiculously under-priced. Almost insultingly inexpensive.

It's just $147 for the entire 200+ page, huge Maximum Response Program manual containing everything I've outlined for you on the previous pages (and that's just a small sample).

But Wait...There’s Even More…

If you are a decisive, action-oriented person, I want to reward that winning behavior by giving you $1,680 in special, 'FAST-MOVER' bonuses when you order Max-Response immediately.

And in case you're wondering - no - that $1,680 is not a misprint - and it certainly isn't an overstatement. If anything, I've conservatively UNDER-VALUED these amazing bonus gifts:

FAST-MOVER BONUS GIFT #1

The Master Fitness Marketing Consulting Checklist: This document contains Eric’s 10 years of fitness marketing expertise synthesised down into one simple-to-use checklist. Each and every CRITICAL fitness marketing element (from phones to signage; from advertising to sales; from internet to direct mail; from lead boxes to strategic alliances; from client targeting to offers; packaging, positioning, pricing...information products… up-selling, cross-selling and re-selling...from referrals to guarantees…

Every angle is covered, every aspect of your fitness business exposed to the harsh light of scrutiny! Because that’s how you discover where the opportunity lives, and the dangers lurk!

And it’s all outlined for you in one concise consulting checklist document you can (and will) review each and every month. ($250 Value)

FAST-MOVER BONUS GIFT #2

2-Hour Coaching and Consulting Session With Eric Ruth and Sean Greeley: One thing you need to know about me, and our colleagues at FFP, is that we are absolutely committed to helping every single one of our customers and Members get REAL value from everything we offer. Not because we’re saints, but because...it’s good business! The more we can help you, the better your results and therefore the more likely you are to rave about us to others. And that’s why we have gone the extra mile here by including this 2-hour audio program for you.

On these audios, Sean and Eric meticulously review and explain each and every item on the Master Fitness Marketing Checklist. This way you know precisely how to put it to work for you immediately. Sean and Eric bill their consulting time at more than $500 per hour...and this is two of the hottest, most on-point, fast-paced and in-depth hours of real power that they have ever done. ($1,000 Value)

FAST-MOVER BONUS GIFT #3

How To Successfully Market Seminars And Bootcamps: In this one-hour audio CD, you will hear Sean interview the top expert in the US on seminar marketing. She reveals the secrets to putting ’butts in seats’ at your next event. You probably already know there is no more powerful way to influence prospects to choose you than having them see and hear you, live and in-person. But if you’re like most fitness professionals, you struggle with how to get people to attend your events and sign up for your bootcamps. That struggle ends now! ($59 Value)

FAST-MOVER BONUS GIFT #4

Lead Generation Fitness Marketing Systems DVD: This 90-minute DVD video shows you real-life lead generation fitness marketing examples for building your ‘house’ list of red-hot prospects in your area who are ready, willing and able to buy your services and products. Lead generation is the FOUNDATION of effective marketing. When you grow, cultivate and nourish your own ‘herd’ of people who look to you as the premier provider and leading fitness expert... getting new business becomes as simple as sending out an email! ($167 Value)

FAST-MOVER BONUS GIFT #5

Lead Generation Fitness Marketing Follow-Up and Conversion Systems DVD: On this video we teach you one of the biggest success secrets in fitness marketing - how to automatically, consistently and almost effortlessly follow-up with the leads you captured using the Lead Generation Systems we teach you in Bonus #4. It’s not enough to have a big list... you’ve got to know how to ‘work’ your list, growing the relationship with them, so they not only know you, but like and trust you...and BUY from you! ($167 Value)

FAST-MOVER BONUS GIFT #6

Two Free Months of our Gold Membership, including Fit for Profit Aussie Gold Newsletter and Audio Success CD of the month: this is jam-packed with timely fitness marketing exhibits, examples and case studies from your peers, plus strategic and tactical fitness marketing secrets. And each audio CD contains an interview with an expert or a high-performing fitness professional (so you can learn their secrets). Plus you receive Marketing Critique Certificates, Six Bonus Special Reports, access to the FFP membership website and lots, lots more. This is our Flagship product that hundreds of fitness professionals pay $47/month to receive. You get your first two months free, then your membership automatically continues at just $47 per month thereafter. You can cancel anytime with just a simple email or phone call (but you won't want to once you see how powerful this is). ($94 Value)

All told, that’s $1,680 in real value FAST-MOVER Bonus Gifts for you. But the ONLY way to get all the bonus gifts is to order the Maximum Response Fitness Marketing Program…

Right Now!

You see, I know (because I've been doing this for ten years) that the people who get the best results, not just in marketing their fitness business...but in LIFE...are those who are decisive and action-oriented. If you have to endlessly deliberate even the simplest, most obvious decisions...if you can’t pull the trigger when the benefits so clearly outweigh any perceived 'risk'…if you don't have the internal fortitude and burning desire to make your business and your life truly exceptional by investing in your own personal and professional growth… then I can’t help you.

"You-Make-Money-Or-You-Get-Your-Money-Back"
IRON-CLAD GUARANTEE OF RESULTS

If you are a bit skeptical...I understand. You may not know me and my reputation in the fitness industry. This may be the first time you’ve ever heard my name. And that’s okay. Because despite the high-level endorsements of me from some of this industry’s 'top dogs' - and despite the powerful success stories from fitness professionals just like you I’ve included in this report - you still may not be feeling the 'warm and fuzzies' about me. No problem. Because you’re completely and totally protected - ALL risk to you is eliminated - with this total, iron-clad guarantee:

"Get Maximum Response Fitness Marketing. Review it. Use it. Put me to the test for up to one full year. If at ANY TIME during that first year you are not absolutely convinced this is everything I’ve said it is here...if you’re not getting exceptional client-generating, referral-producing, income-exploding results...just send it back to us for a complete refund (less shipping). And I’ll even go one step further. As I mentioned earlier, if you feel I’ve misrepresented the raw POWER of this program to you in any way in this report, just say the word and I’ll not only refund your $147, but I’ll also send you a cheque for $50 as penalty. The bottom line is that YOU MAKE MONEY OR YOUR GET YOUR MONEY BACK!"

So...this is the moment of truth for you. Right now, by simply clicking here now you can have the Maximum Response Fitness Marketing Program and ALL $1,680 in FAST-MOVER bonus gifts...for just $147 (plus shipping).

You can discover the secrets, strategies, tools and tactics that other leading fitness professionals are using to quickly acquire more new clients, sell more fitness services and products to them, keep them longer, get them to refer more often, LEVERAGE your ability to earn from multiple different sources...and explode your income.

You can have all that...with a simple and easy decision. A decision that can literally change everything for you. It’s all waiting for you...ready to be shipped to you by fast COURIER (it’s a BIG box) right away! And everything you need to get started immediately is enclosed. Maximum Response Fitness Marketing is complete!

If you are truly committed to your financial and personal growth goals, then this is a brain-dead simple decision. If you understand and appreciate how vital it is to invest in yourself, then the answer is obvious. If you want the key to the fitness marketing vault, then you know what to do - click here now so you can get the complete program and all the FAST-MOVER bonus gifts for just $147.

I look forward to helping you achieve your goals,
even faster than you can imagine right now,
Ric Issac

PS. If you're wondering how we can give you so much for only $147, here's the deal — it's an exercise in building trust. We want a win-win relationship with you for LIFE and the best way to do that is to massively over-deliver on what we promise. In fact, it's one of the things we'll be advising you to do in your own business as it dramatically increases what we call the lifetime client value (LCV). So, get started now while you're thinking about it. You'll be very glad you did.