Personal Trainer Business
Is the personal trainer business a dream job? Does being your own boss free up time and let you lead the life you have always wanted to live? Working as a personal trainer from a home office or as an independent contractor in a health club setting offers many freedoms not found in the typical 9 to 5 job. However, along with these freedoms come complaints: no personal life, lack of income, and disorganization. The successful personal trainer employs a few tricks to keep his personal life and business on track.Designate a Work Space
The key to separating work and personal life in the personal trainer business is a designated workspace. This space can be as simple as a corner of the kitchen at home or a rented office at a health center. Ideally, the office space should have a telephone with a dedicated line, a filing cabinet, and a computer.
Make a point of spending time in the office on a daily basis. These office hours will encourage marketing efforts and other business activities that are necessary for keeping the personal training business afloat.
The Importance of a Schedule
The number one reason personal trainers give for going solo is the flexibility it allows. Even with this flexibility, a trainer must have some type of schedule to run a profitable business. To determine the best schedule look over the business plan. How much does the business need to earn to show a profit? Use this figure and fees to calculate how many clients must been seen every week.
Once the number of clients is determined it is easy to develop a schedule. Break the schedule down into how many clients will be seen on a daily basis. Remember to include other factors that may affect the success of the business in the schedule. For example, a personal trainer who performs better early in the morning may wish to see clients at that time and schedule office hours later in the day.
Boundaries must be set so that others respect the schedule. Friends, relatives, business associates, and clients can all impede on a trainer’s time. This is especially true for the personal trainer working from a home office. Family members will have a difficult time recognizing that ‘mom is at work’.
Do Not Isolate
The danger of working as a personal trainer is isolation. Even though a personal trainer is constantly working one-on-one with clients she may not be developing relationships with her peers – other trainers and business associates. Networking is very important in the personal trainer business. Professional organizations and the Chamber of Commerce offer excellent networking opportunities. Personal trainers should also get out and volunteer their time in the community. Not only does this allow trainers to interact with others in the field, it is a great way to market a business and meet potential clients.
Do not fall into the most dangerous trap in the personal trainer business – forgetting to have a life. A home office can lead to the phone ringing 24 hours a day. Set boundaries early and stick to them. A well-rounded personal trainer has the most to offer clients.
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