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Personal Trainer Business

Growing a personal trainer business into a successful enterprise can be challenging given the level of competition in the marketplace. But one of the most productive approaches you can take is to tie into holidays throughout the year. Not only can you attract new client leads but your marketing campaign will be fun!

A Personal Trainer Business That Celebrates Year Round!

Marketing for a personal trainer business should have what can be called a fun element to it. Getting fit and developing a fitness lifestyle are two activities that offer the hope of good health and longevity. That is something to celebrate, and that’s why fitness marketing needs to include a celebratory quality.

One of the best ways to incorporate this fun element is to incorporate holidays into the marketing strategy. Your personal trainer business is focused on people and what they need, and during many of the holidays is found the perfect opportunities to attract new customers. Prove your business is serious about fitness, but has no intention of being grim or lackluster, and you can’t help but attract customers who need lively motivation to meet their fitness goals.

If you give some honest thought to it…how many fitness businesses portray their programs as being ideal after the major holidays? You will see plenty of advertisements mentioning the need to lose weight after Christmas or after indulging in Easter feasts or after a summer full of fat loaded dinners served on the barbie or grill. But what about Valentine’s Day and Labour Day and the Queen’s Birthday?

Proving Like Minds Think Alike!

Every holiday presents a new opportunity for marketing and advertisement. Here’s some ideas to help you begin thinking creatively about a personal trainer business marketing plan.
  • Wouldn’t some personal training sessions make a wonderful gift for a Valentine who likes to exercise?

  • Is your weight loss program fit for your ‘Queen’ on the Queen’s Birthday?

  • Can you add some fitness ho-ho-ho to a Christmas holiday?

  • Isn’t Spring a great time to enjoy outdoor programs like fitness boot camps?
If you reach into your customer’s lives and show them how your personal training business can make any holiday much nicer, then you have an ideal marketing program. The best news is that your fitness business can offer just about any type of fitness service and you will be able to develop a great marketing program.
  • Help senior citizens with flexibility and body conditioning so they can take advantage of summer outdoor activities

  • Offer a discount on Election Day by letting new customers ‘elect’ to take advantage of special promotions

  • Offer to help customers renew their New Year fitness resolutions with a kickoff fitness celebration
Every Day of the Year!

Marketing a personal trainer business can be fun, interesting, and innovative. It just takes some imagination. There is a holiday or major event almost every week of the year so you have unlimited marketing opportunities.

Don’t just concentrate on the traditional holidays either! There’s first-day-of-school, Proclamation Day, May Day and so many more. If you offer online services, you can even take advantage of holidays in countries around the world. Now that’s fun marketing!



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