Personal Trainer Marketing
Personal trainer marketing strategies are the key to keeping a fitness business healthy. Personal trainers and fitness clubs must have a winning marketing strategy to survive and thrive in the competitive health club arena. Trainers and clubs without successful marketing approaches are the ones you see struggling for clients and closing their doors. To keep your members and clubs in prime condition spend an hour every week devoted to developing a plan.Personal Trainer Marketing Funds
How can a health club or personal trainer afford expensive marketing advice? Great and effective advertising does not have to be outrageously expensive. Moreover, it should become a part of any health club’s or personal trainer’s monthly budget.
A successful fitness trainer will earmark 12 to 15 percent of their gross profits to their marketing efforts. This may frighten many trainers and owners who are already struggling to pay themselves. Experts advise personal trainers to think long term and of the benefits they will receive when they reinvest in their company.
A trainer may not be able to invest 12 to 15 percent of her total revenue back into her business in the beginning. It might prove easier to start with 5 percent and move up in small increments, 8 percent, 10 percent, 12 percent, until 15 percent is achievable. Reinvesting this money into the business creates a continual cycle of funding for marketing strategies.
The Plan
Once marketing funds are available, it is time to implement an amazing personal trainer marketing strategy. This should be a strategy that is worthy of all the work the trainer puts into her health and fitness business. A one-time flyer or coupon will not bring in clientele.
The goal for any marketing plan should be increased client retention. Personal trainers and club owners need a constant flow of potential members coming through their doors. To achieve this goal a marketing plan must target a specific market. No trainer or club can satisfy everyone’s needs. The trainer must discover what he excels at, what equipment he has, and the knowledge he can offer clients.
The Target
Once a personal trainer or club owner has decided what their target market is it will be easy to develop a marketing plan for the entire year. Specials for each month can revolve around the targeted customer. If the fitness trainer specializes in working with women she can run a New Year’s special in January, a bikini body special in the spring, and other specials targeted to women in her local area throughout the year.
Use this time to determine the type of advertising media to use with each promotion. Direct mailers, email and viral video campaigns, and other methods have a history of working well and bringing in customers. Personal trainers are also beginning to claim high numbers of clients by volunteering for non-profit organizations, holding free classes, and becoming well known in the local area. Trainers and club owners may find that different types of advertising work well for different promotions.
Utilize Your Resources
Resources come in all forms. One of the least utilized is often the human resource. Personal trainers and health club owners frequently burn out because they try to take on all of the tasks associated with their business. The trainer can avoid this burnout by delegating marketing tasks to human resources.
The trainer’s staff can easily accomplish many of the tasks associated with personal trainer marketing. Are there door hangers to distribute? Delegate this task. In addition, make it a priority to delegate other tasks such as cleaning and upkeep of equipment to a staff member. Use the resulting free time to develop successful personal marketing strategies.
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