Personal Trainer Marketing
Personal trainer marketing is the key element of a successful personal training business. Marketing in the fitness arena includes newsletters, websites, seminars, meet and greets, and traditional advertisements, flyers, and door hangers. These basic marketing techniques are available to every fitness trainer, everywhere. Is there a unique way to market a fitness business?Ask the Expert
Becoming the local expert on personal fitness will transform your business. There are an untold number of ways to be noticed and become the area’s best-known and respected personal trainer.
Successful personal trainer marketing that is based on becoming the local expert is a no-fail endeavor. For example, a personal trainer who appears on the local news once a month for an exercise segment and offers nutrition tips at local grocery stores is easily recognized. This recognition leads to a flourishing business.
Seeing Stars
Becoming a local star is the best advertising a personal trainer will ever generate. People are trained to follow the lead of local and national media. A personal trainer with a segment on the local news is instantly seen as credible. However, television is not the only way to get media attention.
The newspaper is a fabulous way to develop credibility. People have a high regard for newspapers and will view any information put forth in the local paper as supportive. A personal trainer can write articles for the health section of the paper, editorials for the editorial page, and letters to the editor. Once the newspaper knows the fitness pro writers will come to him with article ideas and for interviews.
Radio is another option in the local marketing arena. Radio is easy to break into-most areas have one or more local radio stations. A weekly exercise segment or a monthly visit with a popular DJ will result in a rise in popularity. This will flow into a surge of new clients based on the trainer’s ‘expert status’.
Public Speaking
Speaking to adult classes and groups can result in many new leads. Seminars, club meetings, business meetings, and other situations where people come together offer the perfect environment for a little self-promotion.
Many clubs and organizations are constantly looking for speakers for their monthly meetings. Fitness professionals can contact groups such as AARP to schedule a seminar or class. A new twist on traditional business meetings incorporates exercise and fitness options between meetings. This gives participants a time to refresh and rejuvenate and is the perfect time for a personal trainer to offer his services.
Personal trainer marketing involving public speaking must be tailored to each group. The AARP will not appreciate or benefit from the same information as a meeting of young professionals. Target each presentation to the audience for optimal response.
When you become the local expert, you will see your business flourish. Setting yourself up as an authority in fitness is central to personal trainer marketing. Whether on television, in print, or before a group of people, your knowledge sets you apart from the competition and makes you the go-to fitness trainer in your area.
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