Personal Trainer Marketing
Personal trainer marketing success rates raise dramatically when trainers develop well thought out plans for securing clients. On the other hand, fitness trainers who sit back and wait for clients to come to them may find themselves dreaming of profits that will never be.Active Personal Trainer Marketing
A passive fitness marketer sits around and waits. They wait for clients to come to them. They wait for their mom and their friends to bring new prospects to the club. They hand out business cards and hang up flyers. Then, they sit around and wait for potential clients to stream in the door.
Unfortunately, this strategy rarely works. Business cards are stuffed in purses or lost. Flyers are thrown away. In addition, waiting for those ‘friends’ to show up can be like waiting for a check in the mail.
Active personal trainer marketing looks exactly the opposite. Instead of sitting around wondering where the next client is coming from, the active fitness marketer has a goal and plan in plan in place. He knows where his next client…, the next…, and the next will come from.
Reaching Goals
An active marketing plan has clear set goals. These goals must directly affect the growth of the company. A good goal-setting plan will include a plan of action for each day that specifies tasks to be completed.
When developing an active goal plan the fitness trainer should plan to repeat tasks daily. The repetition of certain tasks is what eventually leads to clients. Emails, newsletters, blogs, website updates, calls, and classes all work for maximum impact.
Repletion may seem pointless to many trainers. It may seem like a waste of time. Nevertheless, look at the latest statistics. A sale closes only 2 percent of the time on the first contact. That tells fitness trainers that they need to be making repeat calls and sending out follow up emails daily. When are most sales closed? 80 percent of sales are closed after the fifth contact!
Human Interaction
Another part of active marketing is personal interaction with potential clients. Even in today’s hi-tech climate a personal contact is important. A certain segment of the population responds only to personal contacts. A fitness trainer should have a plan for the number of people he plans to contact each week. This plan can become an integral part of the goal setting process.
A trainer who sets a goal of contacting 30 people every week and from those 30 culling 7 potential clients will need to implement this strategy every single week. Alternatively, a trainer might set a goal holding six public interest forums per month at various locations. Public interaction is a huge variable with limitless options.
Putting It All Together
As a trainer, you want your clients off the couch and active. Now it is time for you to get out of your comfort zone and become an active fitness marketer. Set reachable goals. Implement repetitive marketing strategies. Above all, do not forget the human side to personal trainer marketing – get out and meet the public!
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