Personal Trainer Marketing in Australia

One of the best ways to develop a great program for personal trainer marketing in Australia is to make a list of customer dissatisfactions with the fitness industry. It may sound odd to begin with negatives at first, but this list can help target and refine your products, services and advertising campaigns. By proving to potential fitness customers you understand what has made them unhappy in the past it’s possible to create a marketing program that shows they can be happy in the future.

And happy readers will lead to more business every time!

What the Customer Doesn’t Like

Marketing is a concept that has as many psychological factors as it does sensory. You can design a stunning and colorful advertisement that never convinces a single customer to buy what you are selling. Today’s consumers are savvier and more experienced at reading between the lines of marketing hype, and as a result they are also more cautious.

When attempting to build or expand a business in the fitness industry, it’s essential to understand the bad experiences consumers have had with other fitness programs. Effective personal trainer marketing in Australia can address this issue up front, and by doing so is able to re-assure potential customers it won’t happen again if they work with you.

A straightforward marketing program may touch on topics like the following.

You won’t take their money and then spend their workout time answering other people’s questions
You won’t make fitness promises that are unreasonable (lose 20 pounds in 2 weeks!)
You will stay current on fitness news and techniques and not offer stale services that fail to motivate
You will be pleasant and encouraging at all times
You will be on-time for designated appointments
You will modify the program as the customer progresses
You will give customers your full attention
You will provide timely online consultation and assistance (if offered)

Personal trainers are viewed as professionals who want to help people succeed at meeting their fitness goals. But there are people in the industry who do not act professionally or fail to deliver services as advertised. Targeting disenchanted fitness customers in your program for personal trainer marketing in Australia is a great strategy for finding new customers.

Bringing Up the Past

Fitness customers are like customers in other industries in some ways. They bring their past experiences and perceptions into play when reading or listening to marketing material. The goal of your program is to overcome the wariness, cynicism and/or doubtfulness of potential fitness customers. You must make them believe you understand WHY they are wary and WHY the other programs failed them and that YOU are offering them a truly honest and reliable service.

One of the major differences between personal trainer marketing in Australia and marketing for things like pest control or electronics is that fitness marketing must address intensely personal customer goals. When marketing a service offering weight loss programs for example, the program must inspire people to believe they can have personal success with your help.

The reason some fitness marketing programs fail is because, 1) they don’t address the disenchantment people develop within the fitness market, and 2) they don’t help people reaffirm their visions of personal fitness success.

Tackling customer dissatisfactions from the start is a powerful marketing strategy that can successfully build a new client base.

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